Getting Started With Shopify Ecommerce Platform

Shopify is a complete ecommerce online service that allows you to set up an online store to sell your goods.  Shopify in UAE handles everything from marketing and payments to secure checkout and shipping so you can focus on the things you like most!

Getting an online shopify-based ecommerce store is simple and user-friendly. They will even offer you a 14-day trial so that you can test things out.

1. First, you have to open a Shopify account if you haven’t done it already. 
2. Fill in your details in the signup form, then click on the ‘Create your store now’ button. 
3. Select a store name that’s unique and hasn’t been taken. Shopify will highlight names that are already in use and request you choose another if what you have in mind has been taken. 
4. Afterward, you will be taken to another page where you have to provide more details like your name, location and contact details.
5. If you have finished filling in the details, click the ‘I’m done’ button.

Building Your Online Store

You will be taken to your store admin page after completing the signing up process.

Establishing How Your Online Store will Look

You will like your store to stand out from the others and reflect your personality, right? You can do this with themes that will allow you to personalize it the way you want. These themes are available at the official Shopify theme store.

Every theme got a list of modifications that can be applied to it, but, you don’t have to be a tech wiz or coder as the modifications list for the themes are user-friendly and simple to use. More modifications are available with premium themes but your site will still look great with free themes.

And just in case you want to deeply change your online store theme, it’s very simple by using HTML and CSS which gives you a lot of options to work with. Like we implied earlier, you don’t have to be a software guru to be able to do this as you can call on a lineup of design agencies also known as ‘Shopify experts’ to personalize your site to your taste.

Changing Your Shopify Settings

Most of the themes on Shopify will allow you to personalize your site anytime you want by making changes on how it looks, so your store can be unique.

Uploading Products onto Your Store

Go to the bar on the left and select ‘Products’. On that page’s top right-hand corner is a blue ‘Add a product’ button. Use that page to provide as many details as possible of your products, most especially those that will aid your SEO campaigns like name, description, and URL. Provide details about the variations of your products in order to better inform your customers.

You will also upload your product pictures on this page. Once all your products are uploaded, click on the ‘Save product’ button at the right-hand corners at either the top or bottom of the page.

Setting up Product Collections on Your Store

Collection refers to a group of products with similar features that customers might want when they visit your store.

Collections can be made of any combination of products. Make sure you display your collections on your home page and the navigation bar. This will make it easier for customers to find what they are looking for and avoid the stress of going through the whole catalog.

There are two options to select when adding products to a new collection in your store. The first option involves listing the products by hand while the second option involves doing it in an automated manner. This is done by establishing a setlist of conditions for products to be listed. Once a product fulfills these conditions, it’s automatically listed in the collection.

Collecting Payments

Customers will pay for the products on your site through a payment gateway which will be integrated into your site. Not all payment gateways have the same offerings so you have to scrutinize their features carefully.

Going Live with Your Online Store

There are still some more details to be sorted out like adding some more information about your company, how you intend to deliver customers’ purchases and your tax payment structure.

Shopify’s Major Pros and Cons

Pros

• Simplicity 
• 24/7 support 
• Lots of Themes 
• App Store 
• Ease of Marketing
• Customizable
• Ability for Growth 
• Fully Hosted Platform

Cons

• Price
• Customization Limitations

Features in Shopify Ecommerce Platform

• 70+ professional themes 
• Mobile commerce ready 
• Web-based website builder 
• Full blogging platform
• Free SSL certificate 
• Automatic carrier shipping rates
• Abandoned checkout recovery
• Auto Generated sitemap.xml
• Social media integration

5 Examples of Outstanding Shopify Sites

1. pipsnacks.com
2. leatherheadsports.com
3. purecycles.com
4. jmandsons.com
5. mahabis.com

Shopify Themes Available

• Wokiee – With over 80+ eye-catching homepage layouts to choose from, there’s a good chance you’ll find one that matches your brand.
• Customise – When building your Shopify store with Customize, you can effortlessly move the page sections around to give your pages the right look.
• Avone – To help you customize your Shopify store, there are over 1,000 theme options for you to work with, covering almost every display setting for your website.
• Universe – With this theme, your Shopify store could feature a large full-width slider above the fold, ready to greet your visitors with some high-quality photographs of your products or just some inspirational images that help tell the story of your brand.
• Roxxe – Roxxe has over 50 eCommerce store demos covering a wide range of products and types of online shops.

Shopify Payment Gateways in UAE

• FasterPay
• Paymentwall
• 2Checkout 
• 2Checkout Convert Plus 
• Amazon Payment Services 
• BitPay 
• iPayLinks 
• MyFatoorah 
• PayPal Express Checkout 
• Skrill 
• Stripe 
• Tap 
• Telr

Shopify Ratings

• Value – 4 
• Features – 3.8 
• Performance – 3.9 
• Ease of Use – 4.9 
• Design & Themes – 4.0 
• Integrations – 4.6

Read our comprehensive Ecommerce development guide to know more about ecommerce and other platforms.

The post Shopify: Your Gateway to Ecommerce Success appeared first on Digital Gravity.

In 2022, Shopify was used by about 29% of websites with eCommerce capabilities. BuiltWith estimates that almost 4 million Shopify stores are currently online.

And you know why Shopify is so popular among e-commerce enthusiasts? Because Shopify lets you create web-based as well as mobile app-based stores without any coding expertise.

Yes, you read it right. Now anyone—-even those who have never created a “Hello World” program—-can create a Shopify mobile application.

You can find dozens of Shopify mobile app builders online for creating native iOS and Android applications. To make your job easier, we have compiled a list of the best Shopify app builders to use in 2024 for Shopify app development.

Best Mobile App Builders For Shopify in 2024

1. Vajro

Vajro is one of the best Shopify mobile app builders for Shopify sellers. It is accessible worldwide and has the capability to design apps for both iOS and Android phones. With so many amazing features, you can sell through your Shopify mobile app in any country of the world.

Key features:

• 24/7 customer support
• iOS and android tech support
• Easy synchronization of the inventory with the store
• Lots of customization options for both design and functionalities
• Live video selling through Facebook groups, Instagram, etc. 
• Real-time order notifications to customers
• Push notifications for various events

Pricing: 2 months free trial and 99/mo onwards

2. Shopney

If you have loads of creative ideas to implement on your Shopify mobile app, Shopney gives you the freedom to do so. Without writing a single line of code, you can create an amazing layout by simply dragging and dropping from a wide range of built-in options available. An outstanding UI UX is bound to boost engagement and sales.

Key features:

• 24/7 customer support
• Unlimited push notification options
• Automatic syncing with inventory and an intuitive dashboard
• Multilingual
• Options to conduct transactions in multiple currencies
• App performance analytics
• Flexibility around purchase demands

Pricing: From $99/mo after 30-day free trial

3. Appmaker

Appmaker is another great option for building elegant and feature-rich Shopify applications on the go. Real-time sync is one of the unique features of this app development tool. Using the Appmaker, Shopify sellers create beautiful native Android and iOS experiences with advanced functionalities that take the customer experience to a whole new level.

Key features:

• Engaging push notifications
• Simple drag & drop editor
• Real-time synchronization
• Detailed App analytics

Pricing: Four plans available. 1.Essential: $49/mo 2.Core: $99/mo 3.Pro: $199/mo 4.Ultimate: $499/mo

4. Plobal

Do you already have a Shopify store and want to convert it into a mobile app? Worry not because a tool like Plobal is made specifically to simplify this transformation. By simply dragging and dropping the existing items you can create your Shopify app within an hour or less time.

Key features:

• Seamless integration with other Shopify apps
• Push notifications for every phase of the customer journey
• Actionable and detailed insights to improve sales

Pricing: From $99/mo after a 30-day free trial

5. Taply 

Designed specifically for non-technical Shopify users, Taply lets you build high-performance iOS and Android applications in little time and in an effortless way. Taply comes with some amazing features that allow you to upsell and make most of your customers convert due to an amazing customer experience.

Key features:

• Push notifications with multiple options
• Create custom pages
• Create interactive blocks
• Smart app banners
• Quick add to cart to boost sales

Pricing: Starting from $0 to $147.95 per month

6. Drobile

Drobile is a fascinating app builder for Shopify users. You can build and launch your Shopify mobile app using Drobile in less than 48 hours at an amazing price. Apps designed using Drobile offer a native-like app experience to both iOS and Android users.

Key features:

• Unlimited push notifications
• Integrated rewards program
• Multi-language
• Multi-currency
• Unlimited payment gateways
• Custom analytics

Pricing: $80/mo

7. SimiCart

Featuring a drag-and-drop page editor, SimiCart is super easy to use for building your Shopify shopping app. It comes with basic templates for various pages, giving you the freedom to carve out a custom look for each page. Apps designed using SimiCart run smoothly on all Android and iOS devices.

Key features:

• Push notifications
•  Store locator
•  Instant Contact
• Activity Dashboard 
• Cataloging/Categorization 

Pricing: Contact the service provider for a custom quote

8. MageNative

MageNative enables Shopify users to build a customized mobile experience in just three steps. Create a prototype by dragging and dropping the built-in elements, test, and preview, and launch your app in no time. In a highly secure cloud experience, you enjoy the freedom to customize your app and make live changes to it.

Key features:

• Augmented reality
• Image search
• Social logins
• Multi-language
• Push notifications

Pricing: Three different plans available, $49, $69, and $99 per month once the 30-day trial is over

Why Use a Shopify Mobile App Builder?

Shopify in UAE is getting quite popular. More and more people are investing in eCommerce. If you are planning to start your Shopify store in the UAE, it’s worth creating a mobile app to simplify and streamline your business operations.

 Everything will be at your fingertips if you can manage sales, and inventory, and perform transactions from your phone. You will save time, automate business operations, and be able to answer queries in a prompt manner. All from your phone.

Here are some of the major benefits of Shopify mobile application development:

Next-Level Shopping Experience

According to a study by Gartner, 89% of marketing leaders expect to compete primarily on the basis of customer experience. The greater the customer experience the higher conversions. 

Shopify app builders let you create your app without any heavy investment—-and mostly free—to make it super easy for prospective customers to shop from your store.

Branding

An eCommerce store might crash in a recession or lose sales. But a brand lasts forever. And to run an effective branding campaign, you need a mobile app to deliver a personalized experience and communicate with your customers on a regular basis.

People will learn about your business’s mission and vision, core values, and objectives through your app. Consistent visibility and interaction via an app encourage people to buy from you and boost business credibility.

Customer Loyalty

Building customer loyalty takes time. Giveaways, seasonal discounts, personalized offers, and consistent interaction forge a unique relationship between you and your customers that strengthen customer loyalty.

A mobile app lets you collect data to learn more about your prospects and create fascinating offers for them. Push notifications to announce the arrival of new variations of a product or discount on bulk purchasing or giveaways turn one-time customers into loyal customers for years to come.

Sales Boost

People don’t hate buying but the friction in the online purchasing process. Shopify development takes out any form of barrier from the online shopping process. Now you can order any product online with a single tap, making online shopping easier than ever before.

That’s why having a mobile app for your Shopify store is a must. The ease of shopping will boost sales and encourage people to choose you over your competitors.

Should You Build An App From Scratch or Use a Shopify Mobile App Builder?

Are you confused between an app created from scratch or an app created using a Shopify app builder for your eCommerce store?

An app created using a Shopify app builder is a basic app. It may have lots of features but it won’t give you the customization options that a custom app coded from scratch offers. However, hiring a mobile app development company in Dubai is going to cost you a lot more than creating an app using a free or premium app builder.

On the other hand, if you hire a professional company to code your app from scratch, you will be able to add as many features as you want to it. And have full control over its layout, back-end security, and everything.

So the choice is yours. If you are new in this field, we would recommend you stick to the basic app builders.

Still confused? Drop us an email by filling out the form at the bottom and we’ll contact you today to answer all your questions on a live video call. 

The post Best Mobile App Builders For Shopify in 2024 appeared first on Digital Gravity.

If your business offers only one mode of payment or accepts limited band cards, then it’s often a deal-breaker. However, we have innovated far enough to tackle this situation as well. 

What Is a Payment Gateway?

A payment gateway is a technology that transfers the data from the customer to the acquirer and then sends the payment after its decline or acceptance back to the customer. The purpose of a payment gateway is to cross-check a card’s details and ensure the availability of the funds for the merchant’s payments.

Why is Payment Gateway Integration Important?

It primarily acts as an interface between the two parties and encrypts the data securely between the parties. Customers can gain from using online payment gateways in a variety of ways, including quick payments, easy transaction flow, flexibility with one-click solutions, security, and an improved overall experience.

For your business, an online payment gateway simplifies the integration of software processes.  

Why Do You Need a Payment Gateway?

In theory, a payment gateway is just a middleman, however, for business, it’s more than a gateway. The reason is that online payments are not card-present transactions. Without the software securely encrypting the customer-provided bank’s details, the fraud risk is significantly higher.

In essence, the payment gateway creates a safe passage for the payments to occur that benefits both your business and the customer. 

Among several eCommerce websites, then Shopify is a convenient platform that allows you to establish a business on the website. While Shopify offers every feature required by an online merchant, the platform has partnered with some great and personalized payment providers to support your sales and transactions. 

Unfortunately, Shopify does not support direct transactions in all countries currently which is precisely why you need a 3rd party payment gateway. Below we have prepared a list of payment gateways for Shopify in Dubai with amazing customer service.

Related Article: Shopify SEO Tips and Checklist 2022

Which Payment Gateway is Best for Shopify?

Here is some of the best Shopify Payment Gateway in the UAE for your eCommerce store with Amazing Customer Service:

Stripe:

Stripe is one of the world’s largest payment gateway systems. The US-based payment gateway supports 140 currencies and was just recently launched in the UAE. 

Stripe in Dubai accepts payments from wallets as well as credit cards. The API’s support system offers subscriptions, online and in-person invoices, management, business financing, fraud, and risk management. 

Since stripe is newly launched in UAE, you can only join and sign up for an account through invitations only. Additionally, stripe does not charge a monthly fee and has 0% transaction charges. 

2Checkout:

2Checkout is a global e-commerce payment gateway founded in 2006. The company provides services to over 180 countries and allows businesses to accept payment via credit cards for both national and international transactions. 

The end-to-end platform offers several customizable tools to help businesses grow quickly and smoothly. As one of the leading Shopify payment gateways in UAE, it further accepts more than 130 currencies and supports MasterCard, Visa, Diners Club, and American Express. 

The company has also introduced a checkout convert plus version that simplifies the process of payments of major credit/ debit cards, iDEAL, SEPA Direct Debit, PayPal, and wire transfers adding more functionality to the payment gateway system. 

However, 2Checkout does charge transaction fees varying on their subscriptions. The fee is:

• The 2sell package cost 3.5% + $ 0.35/ transaction
• The 2 subscribe package cost 4.5% + $ 0.45/ transaction
• The 2monetize package cost  6.0% + $ 0.60/ transaction 

PayTabs: 

Paytabs provides efficient B2B e-commerce solutions in UAE. The platform is capable of supporting 168 currencies and several e-commerce platforms. What makes the company stand out is that it is equipped with anti-fraud protection and PCI DSS certification.

The dynamic technology while making the process a seamless process, can also create and send invoices to the customers. 

Innovative technology comes with a price. The following is the pricing list of Paytabs. 

The Start-Up Plan is $ 49.99/ month for monthly transactions up to $ 2,000.

The Growth Plan is 2.85% + $ 0.27/ transaction for monthly transactions of more than $ 2,000.

The Enterprise plan has custom pricing depending on your business for monthly transactions of more than $50,000.

Telr:

Telr is a popular form of payment gateway and is functional in over 100 countries. Telr is among the best for its security system with anti-fraud protection and real-time monitoring. The dashboard allows you to have full visibility over the transactions. 

Telr also supports visas, MasterCard, Apple Pay, American Express, and union pay. The company also promotes your business on its social media platforms by sharing promotional content. Telr pricing starts from $ 99/ month. The pricing for other packages are: 

• $ 349/ month on the entry plan that includes Zero transaction fee, security deposit, and a set-up fee.
• $ 149/ month in the small plan for monthly transactions of AED 20, 001 – 50, 000, 2.69% transaction fee + AED 1.0/ transaction.
• $ 99/ month for the medium plan for monthly transactions above AED 50, 001, 2.49% transaction fee + AED 0.50/ transaction.

Authorize.net:

Authorize.net is a credible and user-friendly Shopify payment gateway. Packed with incredible features, it allows online payment processing, mobile payment processing, and e-check processing.

The payment options that it supports include JCB, Visa, Discover, Diner’s Club, MasterCard, and American Express.

Authorize.net is a secure payment gateway with features such as card tokenization, a secure customer management system, and automated fraud detection.

We recommend this payment gateway to Shopify store owners. It is compatible with other payment methods like Apple Pay.

Let’s talk about the pricing. Authorize.net charges $ 49 for installing the software and 2.9% + $ 0.30 for each transaction.

Also Read: Wix Vs. Shopify For E-commerce Businesses

Some additional names of Shopify payment gateways include:

• Paysera
• Amazon Payment Services
• Atom 
• BitPay
• Checkout.com
• Coinbase Commerce
• CoinPayments.net 
• Crypto Payments
• EBANX Payments for 100+ Cross-border Payment Methods PayLinks
• MyFatoorah
• Paymentwall
• PayPal Express Checkout
• Skrill
• Tap

Bottom Line

We hope you now understand what a payment getaway is and why you should use it. We have selected and described five Shopify payment gateways in this piece, but these are not the only excellent ones you can use in Shopify. 

The ideal payment method for you will depend on the type of your Shopify store, your budget, and your requirements. Ensure that you choose a payment processing gateway containing all the features you need.

Need consultation before you kick-start your Shopify Payment Gateway journey? Give us a call, and our best Shopify experts will reach out to you to answer all your queries! 

The post Best Shopify Payment Gateway appeared first on Digital Gravity.

But not anymore. Platforms like Wix and Shopify website builders have made it convenient for anyone, anywhere in the world to launch his online store within a matter of days. 



All you need is domain and hosting and you are all set to start your eCommerce journey. And you can start building your eCommerce store by simply dragging and dropping the built-in elements and templates.

People entering the eCommerce world for the first time find it hard to choose between Wix and Shopify. Both offer unique features, flexibility, and affordable pricing plans. But if you haven’t used one before, you can’t decide which one would be more suitable for you.

So in today’s article, we are going to discuss the top features of both platforms, their pricing plan, flexibility, and basically every important detail that would assist you in making the right decision.

Wix vs Shopify an Unbiased Comparison

1. Wix’s Templates vs Shopify’s Themes

Had it not been for built-in themes and templates, designing a Shopify or Wix eCommerce website wouldn’t have been this easy. It’s due to these built-in elements that you can create a website without writing a single line of code. 

Shopify offers 90+ paid themes for Shopify development. Each of them is modern, sleek, and responsive. Someone who can code a website can also customize those themes as per one’s needs. But Shopify themes are not free. Though once you have purchased a theme, you can use it for a lifetime.

On the other hand, over 800 templates on Wix are completely free. These templates, too, can be customized by a web designer and developer. But here’s the downside, Wix’s templates aren’t responsive. You have to rearrange elements manually to display them on smartphones in a certain way.

This is where Shopify themes have an edge over Wix’s templates. For a non-technical person, creating a responsive store using Shopify would be much more convenient than making a Wix website responsive.

2. Features

When we talk about the convenience and flexibility of an online store development platform, we refer to the features offered by it. Fortunately, both Shopify and Wix have a plethora of features to create ease for you.

Let’s have a look at the features of both before we discuss their shortcomings in this area:

One major disadvantage of Wix is that you can’t create a multilingual store using Wix. This is why Shopify always gets an upper hand over Wix in terms of features.

Say you want to start an eCommerce business in multiple regions of the world, you would want your store to be automatically translated into another language based on the visitor’s demographics. In this case, Shopify will be your best option to create a multilingual website.

3. Extra Features

Owing to the rapidly growing user base of both Wix and Shopify, the developers behind both have constantly improved the features, security, and performance of both platforms.

In case while creating your Shopify or Wix store you couldn’t find the features you were looking for, you can directly access them on the Wix App Market or Shopify App Store.

A small difference between Shopify App Store and Wix App Market is that the latter is more focused on expanding the store. Thus, it provides you with the tools to create landing pages, optimize the blogging experience, label printing, etc.

On the other hand, Shopify App Store lets you enhance the user experience of your eCommerce store by adding cool features like augmented reality product preview, easy video editing, upselling, etc.

4. Tax, Shipping, & Payment Options

Selling online doesn’t mean your business would be exempted from all sorts of taxes. Fortunately, Shopify and Wix remove all kinds of headaches from the tax collection and calculation process. On both platforms, you can add any kind of taxes including VAT, State Tax, etc., by choosing a custom tax rate.

As far as the shipping is concerned, Shopify users can control and manage every step of the shipping process and, when they want to, can even waive the shipping cost. 

Wix too gives you various options in this area but it’s not ideal for sending products abroad or shipping bulk products at once due to limited shipment options.

And now the biggest concern of all eCommerce companies: the payment gateway integration. Shopify can be integrated with over 100 payment gateways, the most notable of all are Stripe, PayPal, WorldPay, Amazon Pay, and Skrill. 

Shopify also lets customers tip the store owner or donate to charity during the checkout process.

Wix, too, can be integrated with popular payment gateways like PayPal, Square, Stripe, etc. But the payment gateway options in the case of Wix are limited and it will be impossible to operate in a particular country where the few Wix-accepted payment gateways don’t work. 

One notable thing about Wix is it doesn’t cost you any transaction fee — which both sellers and buyers love. Shopify charges you up to 2.9% for all transactions.

5. Pricing

When comparing Wix vs Shopify for eCommerce, pricing is another important factor. Of course, you’d want to consider your monthly budget to decide which one would be more affordable to you.

Shopify offers you five different plans:

• Shopify Lite – costs $9 monthly
• Basic Shopify – costs $29 monthly
• Shopify – costs $79 monthly
• Advanced Shopify – Costs $299 monthly
• Shopify Plus – contact for custom price

Shopify costs you a little more than Wix. The minimum you need to create a Shopify store is a Basic Shopify plan which costs $29 per month. (Shopify Lite isn’t for product development but only for integration with a Facebook page, a physical store, or adding a Shopify Buy Button to sell through blogs or social media.)

The higher you go in terms of the Shopify plans the more features you will get. Shopify Plus gives you tons of different tools for achieving automation, access to APIs, and options to enhance the workflow process.

On the other hand, Wix is quite cheap. Its pricing plans range from $16 per month to $59 per month (billed annually). For enterprises, Wix offers a custom plan for which you need to contact their support to get a quote.

Both platforms have reasonable prices. Shopify may sound a bit expensive—especially when you think of an advanced plan—but looking at some of its amazing features it feels worth using.

 Wix, on the other hand, is ideal for newcomers to understand the ins and outs of this industry without putting anything significant at stake.

6. Support

And lastly, you expect your store to run smoothly 24/7. A small disruption can cause a significant loss or even a loss of ranking on Google. Fortunately, both Wix and Shopify offer excellent support.

To be precise, Wix customer support is active 12 hours a day between 5 a.m. and 5 p.m. PT. from Monday to Friday. English, Spanish, and Portuguese speakers are part of Wix’s support team. Priority support is available for Wix VIP plan customers.

Going a step ahead of its competitors, Shopify offers 24/7 support via chat, email, and phone. More often than not, you can resolve small queries from their featured guides, FAQs, and tutorials. Also, the support is equal for all paid customers irrespective of their plan.

Summary

Have you reached your verdict? We have. When it comes to Wix vs Shopify for eCommerce, the winner is Shopify. From automation to more shipment options and integration with a wide range of payment gateways make Shopify the number one eCommerce platform in the UAE and all over the world.

But that doesn’t mean Wix isn’t good. If you are just starting out and want to experiment with eCommerce in Dubai, there’s no harm in starting with Wix. In the end, the choice is yours.

Consider your target market, your product, your expectations, and the size of your store to make the right choice.

Need consultation before you kick-start your Shopify journey? Drop us an email and the UAE’s leading Shopify experts will reach out to you to answer all your queries!

The post Wix or Shopify: How to Choose the Best for Ecommerce Business appeared first on Digital Gravity.

Over one million of these are from the US and 30% of total eCommerce websites in the USA are based on Shopify.

Shopify development in UAE  is quite popular. Though the number of eCommerce sellers are not as high as in the US, Shopify remains the top choice of online businesses in the UAE.

While Shopify is quite easy to use, navigating the rapidly increasing competition on Google isn’t. If you are selling high-end products, chances are you have thousands of competitors. In that case, ranking a Shopify website or offering SEO services to Shopify stores in the UAE would be a challenging task.

Ideally, you should hire SEO companies in Dubai to manage your store.

But if you are planning to launch a Shopify store in the UAE and want to know how you can optimize your Shopify website for higher ranking in the SERP, we have put down some effective Shopify SEO tips for you.

8 Tried & Tested Shopify SEO Checklist to Improve Your Shopify Store’s Google Ranking 

1. Plan the site structure before you design your Shopify store

One of the primary things you need to do to create a stellar eCommerce website is to lay out a user-friendly site structure. An eCommerce website should be easy to navigate – especially when you are selling multiple products for a wide range of uses.

Decide how many pages you will have on your website. Create categories and subcategories to create a customer-centric shopping experience. 

For example, your Shopify store sells dozens of different kitchen products. If you list down all the products on a single page, it will cause clutter; customers will have to manually research the product they need.

But if you have created a dedicated page for all the variations of a single product, finding a particular utensil, cookware, or tool will be convenient for the customers.

The more organized your website’s structure is, the more clarity a user will have while navigating it and accessing the product they are looking for. Ask your Shopify development company if you don’t know how to create a site structure.

Ecommerce Platform UAE Guide

2. Perform detailed keyword research but don’t bite off more than you can chew

One of the cardinal mistakes that lead to poor results in Shopify SEO is wrong or incomplete keyword research. Store owners and even an SEO company Shopify often pick the top keywords without checking the competition.

Also, optimizing your website for dozens of high-volume keywords at once is a long shot; you will fail 99 out of 100 times. Instead, create a list of all the relevant keywords you could find using Ahrefs, Semrush, or any other reliable keyword research tool.

Now out of all the relevant keywords, pick 5 to 10 primary keywords(the ones with higher search volume) and 15 to 20 supporting keywords and phrases searched by the users.

For now, since your Shopify store is still new, it’s easier to optimize your website for a handful of keywords. And later in the future, once you have built authority, you can easily rank your Shopify website in SERP for other high-competition keywords as well.

3. Dig out the untapped content opportunities

Whether you want to rank a Shopify website or a normal business website, content is king. Producing search engine-friendly content which your audience finds useful is a surefire way to get ranked on Google.

But here’s the catch, finding content opportunities in a saturated niche is a challenge. Upon analyzing the content published by your competitors you will discover that all the hot topics are already covered by your competitors.

So how do you create content that people are searching for but it’s not exactly the same as published by other websites? 

Find out the potential factual errors in your competitors’ content. And answer the questions they forgot to add to their blog posts. Write blog posts on the same topics but from a different angle. 

People nowadays are influenced by content that goes against conventional thinking. See how you can devise a content idea that would be intriguing for your audience and offer value to bring them closer to your brand.

4. Create high-quality product videos to improve the user engagement

According to a report by Vidyard, 84% of marketers generate leads through videos. A product video lets you catch the attention of your visitor and tell your story. 

There are millions of Shopify stores online. But only a few of them use product videos. By adding videos to your website you will stand out from the crowd and impress prospective buyers.

If you can’t create videos yourself or don’t know how to go about video marketing, ask your Shopify SEO agency if they have a video editor to assist you with this need.

5. Test your Shopify Website on a Mobile

As of August 2022, mobile devices account for 62.06% of total website traffic. That means if your Shopify store isn’t optimized for mobile users, you will lose more than half of the traffic.

This one area needs to be taken care of by your Shopify development agency. If they didn’t test your Shopify store on mobile, they probably missed out on the potential UX issues in it that mobile users would face.

From the page layout to the alignment of text, readability, visuals, and navigation, everything needs to be in its place for the user to feel comfortable while interacting with your website.

Not sure if your Shopify site is mobile-friendly or not? Drop us a line and avail free mobile SEO audit.

6. Keep optimizing your site’s speed

Countless tests have been conducted to test the impact of site speed on your website’s performance. Each of them had a similar outcome: the slower your website loads the more people bounce off.

Research by Google revealed that if your website takes longer than five seconds to load, 90% of the traffic will bounce back. In simple terms, they will click on your competitors’ webs and may never come back to your website in the future.

If you frequently update products on your Shopify website or add new content(especially videos and images), keep checking your site’s speed. It shouldn’t take more than 3 seconds to load.

As a Shopify digital marketing agency in Dubai, we regularly check the page speed of our client’s websites. If a website is found to be slower than Google’s recommended range, our web development team optimizes the site’s speed.

7. Write SEO-friendly product descriptions while keeping human desires & pain points in mind

When writing for SEO, it’s easier to get tangled in the cobweb of keywords, phrases, and FAQs. But that’s not how you approach writing product descriptions for a Shopify store.

As a Shopify agency housing a team of experienced copywriting experts, we know how important it is for a Shopify store to have compelling product descriptions. 

While it’s important to add keywords to them, it’s equally important to target human desires and pain points in those.

At the end of the day, your goal is to drive sales through organic search. When your product descriptions resonate with the audience, more people buy from you and even share your site with friends and relatives and on social media.

And these referrals and the traffic that comes from social media will give your website a boost in organic search. Therefore, make sure you have a clear buyer persona and have done customer research before writing product descriptions.

8. Create a Google Business Profile

It doesn’t matter if you have a physical office or not, you should add a Google Business Profile for your Shopify store. Your Google Business Profile will boost your visibility against local queries.

Say you are selling electronic products through your Shopify store in Dubai. If your Google Business Profile is optimized for queries like “electronic products in Dubai” or “electronic products near me”, your profile will send significant traffic to your store.

At the same time, you can fill in all the relevant fields of the listing to provide the visitors with as much information as possible about your prospective customers. Like working hours, the products you sell, your physical location, etc.

You can also add your primary keywords while describing your business to give your listing a boost.

Conclusion

Launching a Shopify store isn’t hard. But optimizing your Shopify website is a long journey. You can’t expect instant results. But, however, when you have teamed up with the best Shopify SEO services in Dubai or Shopify experts in Dubai, you can expect a faster ROI.

Make sure you have your homework done before you launch your store to make the most of your investment.

We hope you enjoyed reading Shopify tips assembled by our Shopify experts exclusively for our readers. Still, if you have any queries or need assistance in managing your Shopify store, feel free to reach out to us at any time.

The post Shopify SEO Tips: Improve Your Shopify Store’s Google Ranking appeared first on Digital Gravity.

Running a successful business is not dependent on one element but on the coordination of several tools and elements to sum up the functionality of the business. Among all the factors, the biggest dependent factor is the e-commerce platform for the business. 

Also Read: Top Ecommerce Platforms Compared & Rated For 2022

There are easily a million e-commerce platforms that offer you different basic to advanced features to support your virtual store. We have gathered data for a holistic view of the usage of e-commerce platforms and the exaggerated revenue achieved through these platforms.

Surprisingly among the 24 million e-commerce websites, Only one million websites generate revenue of more than $1000 a year. This indicates that not only the e-commerce business is an expanding area but there is a lot of spec for potential growth as well.

We have shed light on two of the superstars of the industry i.e WooCommerce and Shopify.

About WooCommerce: 

WordPress website development is the most used CRM for website management with a whopping 31% of users in the industry and among WordPress users, woo-commerce development is the leading star. The user-friendly interface and less dependency on the developer is the reason behind the platform’s popularity. 

WooCommerce Statistics:

WooCommerce is the most popular e-commerce plug-in of WordPress. It is used by around 3.5% of the business on WordPress which makes up to 11.5% of all the websites on WordPress surpassing Magento, Shopify, and PrestaShop in popularity and usage. 

WooCommerce Audience Base:

WooCommerce is the most popular module on the internet with a usage distribution rate of 67% and it also makes up to 29% of all the online stores. 3,317,205 live websites are currently using WooCommerce that makes around 4.9% of the total business. 

93.7% of all WordPress e-commerce websites use the WooCommerce plugin. (around 980 plugins exist alone on wordpress.org) Additionally, 22% of the top one million e-commerce sites also use WooCommerce.

WooCommerce offers around 1.267 themes on one of the most popular platforms known as ThemeForest. 

Countries WooCommerce is Popular In!

The United States offers the biggest user audience to WooCommerce with a whopping number of 175,598. The other top users of WooCommerce include the United Kingdom. Russia, Germany, Italy, France, Australia, Spain, India, and Canada. Other than these countries, the rest of the world accounts for 392,447 users. 

WooCommerce Revenue Generation:

WooCommerce has the largest market share of the top 580 e-commerce platforms and technologies. In 2020 WooCommerce annual revenue peaked at 120 million whereas just seven years ago they used to generate a revenue of 0.5 million annually. If WooCommerce was a country it would generate 35% more revenue than the world’s countries. 

Featured Article: Shopify SEO Tips

About Shopify:

Shopify is one of the most popular e-commerce platforms. It is simple, user-friendly, and affordable. The platform offers 24/7 customer support through email, live chat, and phone. In the market, Shopify stands as the third top e-commerce website with a market share of 20%. 

Shopify Statistics: 

Shopify is known to generate the highest conversion rates at 4.29% and receives more than 58 million visits annually. Shopify is also the third-largest store in the United States after Amazon and eBay. 

Shopify Audience Base:

The year-over-year average growth for Shopify Plus merchants is 126%. 87% of the merchants use the Shopify app store and have an average of six applications installed. Around 427,676 websites use Shopify and 5,300+ businesses use Shopify Plus. Shopify supports 600,000 businesses in 175 countries. Get inspired with this guide and make your Shopify store stand out from the crowd!

Shopify Revenue Generation:

In 2020 Shopify made $1.5 billion in sales (during black Friday sales only). The platform received 10,978 orders per minute with an $870,000 peak sales volume per minute. 

Shopify from the app store alone generated $100 million in revenue. Shopify Inc. raised $131 million in its initial public offering. Shopify’s total sales around the world are estimated at $200 billion to date.

With great revenue generation also comes great security threats and responsibility. Shopify has paid over $850,000 to more than 300 ethical hackers to resolve security issues. 

Countries Shopify is Popular In!

According to 2020 statistics, Shopify is growing in popularity in some of Asia’s biggest countries. In Bangladesh, there has been a +326% increase followed up with Japan, India, Malaysia, Philippines, Taiwan, Singapore, Cambodia, Indonesia, Vietnam, Hongkong, China, South Korea, and even Thailand. 

Currently, the life stories of Shopify exist in the US, UK, Australia, Canada, Germany, France, Netherlands, Brazil, India, and New Zealand. 

Percentage of Online Stores Using Woocommerce and Shopify

WooCommerce vs Shopify Industry Statistics:

As far as the market shares are concerned, WooCommerce is leading on The entire Web and TOP 1M sites. Shopify is leading in top 10K sites and top 100K sites. 

• WooCommerce has 27561 and Shopify has 7114 users in the IT and Technology Industry. 
• WooCommerce has 17029 and Shopify has 7766 users in the Food and Beverage Industry.
• WooCommerce has 16857 and Shopify has 4286 users in the Healthcare Industry.
• WooCommerce has 13895 and Shopify has 5727 users in the E-commerce and shopping Industry.
• WooCommerce has 12936 and Shopify has 5614 users in the Home and Garden Industry.
• WooCommerce has 18738 and Shopify has 30252 users in the Lifestyle Industry.

The post WooCommerce Vs Shopify: Statistics Compared For 2023 appeared first on Digital Gravity.