With the help of a content management system, you can upload content, make edits to the existing content, and experiment with your content ideas — without having to bother the developers again and again.

And when we talk about the best content management systems available, Sitecore is a prominent name. Sitecore is a complete CMS with cutting-edge features that an enterprise-level business, an online store, or a blogger might need to streamline the content marketing process.

Are you interested in exploring the potential and benefits of this state-of-the-art Sitecore CMS solution? If yes, keep reading. This post will cover the features, benefits, use cases, and basically everything about Sitecore you ought to know before investing in a CMS for your business. 

What is Sitecore?

Launched on April 26, 2001, Sitecore offers web content management and multichannel marketing automation software. The primary objective of the company is to assist businesses in improving customer experiences at all levels by using the company’s cutting-edge tools.

Fast forward to this date, decades later to its launch, Sitecore is recognized as one of the leading enterprise-level content management systems built on ASP.NET. This powerful CMS enables content marketers and digital marketers to have full control over all aspects of the website and provide each user with a personalized online experience.

Over the years Sitecore has improved greatly. It is currently on its 7th major version. With every update, major changes are made for the betterment of the platform. As a result, Sitecore is emerging as an unbeatable CMS — even ahead of WordPress. 

What Can You Do with Sitecore?

As a Sitecore agency in London, we love all the Sitecore CMS features. You can enhance the user experience by hiring a Sitecore partner agency for customising it in such a way that it meets all your unique needs.

Here’s how Sitecore transforms your digital marketing and branding campaigns for the good:

Align Customer Experiences

One of the top benefits of Sitecore is that you can hire a Sitecore partner agency to customize your CMS, so you can create personalized experiences for every customer. Web surfers are quite conscious of the online experience they get on your site. One small issue and they will never come back.

According to a survey by Zippia, 72% of customers share their positive experiences with six or more people. Eventually, this kicks off a continuous cycle of referrals and endorsements. Even the previously unaware audience instantly starts trusting your business.

Sitecore content management system lets every department give its input including the IT experts and the marketing team. When they are on the same page, any business can offer an optimal experience to prospective customers, who are more likely to convert due to an ideal experience.

Based on what’s working and what’s not, you can alter your marketing strategy and personalization tactics to ensure positive results for your brand.

Create a Centralized Content Hub 

Content is the soul of all your digital marketing efforts. But creating content for various channels at once and managing it can be really challenging. Every platform has its own content guidelines. And various professionals are involved in content production such as designers, writers, SMM experts etc.

That’s where Sitecore streamlines everything with the help of Content Hub Sitecore. From content production to content publishing on various channels, everything can be properly organized with Sitecore as your CMS. Its Content Hub improves the quality, speed, and scale of content production.

Sitecore’s Content Hub lets you store and manage any form of content, and execute your content strategy smoothly. Furthermore, marketers can identify content gaps and meet those by producing content in a robust manner. You can track timelines, KPIs, and other metrics to make informed and quick decisions.

All in all, when every small detail of the content is available on a single, unified platform, you proceed ahead with utmost clarity.

Real-time Personalization & Segmentation

Modern-day marketers are focused on personalization because no other strategy is as effective as personalized marketing. 

According to a survey by Forrester, 89% of brands are investing heavily in personalization. People like to buy from or follow brands that produce relatable content. And to create such content, you always need customer insights.

The Sitecore cms system offers a plethora of personalization features. Most notably, you can collect user data and create segmentations to nail the segmentation party. Based on the previous interactions, you can learn who is looking for what on your site.

The Sitecore Experience Database gives marketers a 360° view of customer behavior so marketers can customize their marketing efforts accordingly. Furthermore, these insights empower you to adjust and highlight parts of the content that customers find the most interesting.

Marketing Automation

Looking for ways to free up your marketing team from repetitive, mundane tasks? When marketers indulge in boring tasks, their productivity suffers. 

Sitecore is an ideal solution to combat this issue. Sitecore Experience Platform lets you create connections, drive conversions, and foster loyalty. Bringing valuable data, analytics, and AI features to the table, this unique feature of Sitecore helps with marketing automation. 

Sitecore XP empowers marketers to deliver modern, seamless, and seamless digital experiences across multiple channels. You can execute campaigns with automated content to achieve better results with minimum effort.

With marketing automation, you can improve your relationships with your customers by offering helpful content immediately. Consequently, marketing automation allows you to create conversations and streamline interactions across all channels.

Need help with Sitecore integration? Hire our proficient Sitecore developers in London.

Integration with Several Advanced Tech Stacks

Another reason why Sitecore has become so popular in a short time is its flexibility; Sitecore features connectors for various third-party systems such as Dynamics CRM, Dynamics 365, Salesforce Marketing Cloud, etc.

Once connected, you can customize it further to fit your unique needs in an upgradable manner. Sitecore can be integrated with:

• Coveo and SOLR (search)  
• Telligent (community)
• Twitter, Facebook, Klout (social)
• Smartling, Lionbridge (language transitioning)
• Ooyala, Brightcove (video)

In addition, Sitecore features a built-in media library for digital asset management. You can configure it to store assets in a content database or a file system. This unified digital asset management streamlines content production and improves your marketing efforts.

To sum up, we can say that Sitecore is a perfect platform for your business, whatever your industry.

What is a Headless CMS? Is Sitecore a Headless CMS?

Lately, there has been a lot of talk about headless content management systems. But not everyone is aware of the differences between a normal CMS and a headless CMS.

In a headless CMS, the back-end content functions such as creation, management, and storage are separated from the front-end functions such as the delivery of the content. And the user has no control over the display of the content, but only over what is displayed.

In other words, in a headless CMS, you can make changes to the content but not to the layout or design of your site — which is possible in WordPress or other traditional content management systems.

Related Article: Guide on WordPress development Agency London

So you must be wondering, isn’t it a disadvantage that a headless CMS doesn’t allow one to make even small changes to the design?

No, in fact, it gives a front-end developer the freedom to improve the UX on a wide range of devices being used today to access the web. For example, mobile phones, tablets, wearable devices, etc.

The thing is, when working on a headless CMS, top Sitecore web developers have the freedom to choose any framework for designing the front end of the site. 

While the users enjoy 100% content control, developers can carve out a custom look and experience for each device — making the interaction more impactful

Since Sitecore��s front-end and back-end are split into two, it’s categorized as a headless CMS.

Hire Digital Gravity for Complete Sitecore Solutions

Are you looking for a certified Sitecore partner agency or a team of certified Sitecore developers for Sitecore integration or Sitecore implementation? We have you covered!

Digital Gravity is a Sitecore development agency, offering complete Sitecore solutions for all sizes of businesses. We have extensive experience in developing large-scale, enterprise solutions using Sitecore and various other cutting-edge technologies.

For pricing or discussing your idea with Sitecore experts, fill out the form and our team will contact you the same day.

                                         FAQs

1. What are the top Sitecore website examples?

Some of the notable websites using Sitecore include:

• mayoclinic.org 
• Xfinity.com
•  stackexchange.com 
• Adp.com
•  investopedia.com 
• argos.co.uk 
• my.xfinity.com 
• godaddy.com

2. What is Sitecore CMS cost/Sitecore CMS development cost?

Sitecore CMS pricing depends on the size and complexity of Sitecore development. The more complex the task, the higher the cost will be.

3. How much is the Sitecore developer license cost?

The initial fee for obtaining Sitecore’s license is $40,000. Onwards, you will be charged $8,000 per year.

4. What are the key Sitecore developer skills?

Since Sitecore is built using ASP.NET, a Sitecore developer has to be proficient in ASP.NET. Besides that, expert-level knowledge of C#, HTML, and JavaScript are other requirements for getting a job as a Sitecore developer in the UK.

5. Is Sitecore WordPress integration possible?

Yes, there are various ways to connect WordPress with Sitecore for various objectives. If you have any such requirement, reach out to us and our Sitecore experts will guide you.

6. Can you connect me with a Sitecore front-end developer?

Yes, sure. Just drop us a line with your requirements regarding the project and we will connect you with a Sitecore-certified developer.

7. I’m looking for someone for Sitecore website management and maintenance service. Can you help?

Connect with the experts of Sitecore London. We do everything from Sitecore website management to maintenance. Let’s know what level of support you need from us and we will recommend the best package based on your needs.

8. Can we call Sitecore a content marketing platform?

It’s not specifically a content marketing platform but a complete online marketing solution with a significant focus on the content side.

The post Sitecore CMS Development in London For Hiring an Agency appeared first on Digital Gravity.

Surprisingly, the UAE expat population is far greater than the number of locals. The current population of UAE is primarily based on expats. In 2024, the population of the UAE stands at 9,591,853, marking a growth of 0.79% compared to the previous year. In 2023, the population was 9,516,871, reflecting a 0.8% increase from 2022. Similarly, in 2022, the population was 9,441,129, with a growth rate of 0.81% from 2021. And if you are a marketer or a digital marketing agency in Dubai, creating a marketing strategy for such a diverse audience can be challenging.

This article will give you some amazing insights into the diverse population of the UAE, including the financial hub Dubai. Make sure you read till the end to supercharge your marketing strategy with the help of the latest UAE demographics data.

UAE Total Population Statistics (2021-2024)

UAE Population Update 2023-2024

UAE’s population update for 2023-2024 reflects a nation poised for continued growth, innovation, and prosperity. As the UAE charts its course towards the future, its diverse and dynamic population remains a driving force behind its success story. With a commitment to economic diversification, innovation, and social development, the UAE stands as a model of progress and inclusivity, inspiring nations around the world to embrace the promise of tomorrow.

Dubai Population Statistics 2023-2024

Dubai, the crown jewel of the United Arab Emirates (UAE), continues to capture the world’s imagination with its unprecedented growth and cosmopolitan charm. In 2023-2024, the city’s population soared to new heights, surpassing the 3.5 million mark. This article delves into the intricacies of Dubai’s population dynamics, highlighting its evolution into a thriving global metropolis.

1.   Sustained Growth: Surpassing Milestones

Dubai’s population surge in 2023-2024 underscores its enduring appeal as a preferred destination for individuals seeking new opportunities and a high quality of life. The city’s relentless growth trajectory reflects its status as a magnet for talent, innovation, and ambition.

2.   Expatriate Magnet: Attracting Global Talent

Expatriates form the backbone of Dubai’s diverse population, drawn by the promise of lucrative job prospects, tax-free income, and a cosmopolitan lifestyle. With over 200 nationalities represented, Dubai stands as a true melting pot of cultures, fostering an environment of inclusivity and multiculturalism.

3.   Dynamic Business Environment: Driving Economic Prosperity

Dubai’s reputation as a global business hub continues to attract entrepreneurs, corporate professionals, and investors from around the world. The city’s strategic location, state-of-the-art infrastructure, and pro-business policies create an ecosystem conducive to innovation, growth, and prosperity.

4.   World-Class Amenities: Enhancing Quality of Life

Dubai’s unrivaled infrastructure and amenities cater to the diverse needs and preferences of its residents. From luxury residential developments and entertainment precincts to cutting-edge healthcare facilities and educational institutions, Dubai offers a seamless blend of modernity and comfort.

5.   Cultural Diversity: A Tapestry of Traditions

Dubai’s cosmopolitan fabric is woven from a rich tapestry of traditions, languages, and customs. The city’s vibrant social scene, multicultural festivals, and culinary delights celebrate diversity and foster cross-cultural exchange, enriching the lives of residents and visitors alike.

6.   Future Outlook: Navigating Towards Excellence

As Dubai charts its course towards the future, the city remains committed to sustainable development, innovation, and inclusive growth. Strategic initiatives such as Dubai 2040 Urban Master Plan and Expo 2020 legacy projects promise to further elevate the city’s global standing and enhance the quality of life for its residents.

Key Statistics – Dubai:

Here are some key statistics for Dubai:

• Dubai’s population surpassed the 3.5 million mark in 2023-2024.
• Expatriates constitute a significant portion of Dubai’s diverse population.
• The city is home to over 200 nationalities, reflecting its cosmopolitan nature.
• Dubai’s strategic location and business-friendly environment drive economic prosperity.

Dubai’s population surge in 2023-2024 reaffirms its position as a dynamic global metropolis teeming with opportunities and possibilities. As the city continues to evolve and expand, it remains steadfast in its commitment to fostering innovation, embracing diversity, and enhancing the overall quality of life for its residents. With its unparalleled infrastructure, vibrant culture, and forward-thinking policies, Dubai stands poised to write the next chapter in its remarkable success story on the world stage.

Sharjah Population 2023-2024

Sharjah, nestled in the heart of the United Arab Emirates (UAE), continues to carve its niche as a vibrant cultural and economic hub. In 2023-2024, the emirate’s population witnessed a steady rise, reaching approximately 1.4 million residents. This article explores Sharjah’s evolving demographic landscape, highlighting its unique blend of tradition, innovation, and opportunity.

1.   Steady Growth: Navigating Towards Expansion

Sharjah’s population growth in 2023-2024 reflects its status as a dynamic and progressive emirate. Despite global challenges, including the COVID-19 pandemic, Sharjah’s resilience and strategic initiatives have fueled its demographic expansion, positioning it as a key player in the UAE’s socio-economic landscape.

2.   Expatriate Appeal: Gateway to Opportunity

Expatriates form a significant segment of Sharjah’s diverse population, drawn by the promise of career advancement, financial stability, and a high standard of living. The emirate’s strategic location, competitive business environment, and thriving industries, such as trade, education, and healthcare, offer ample opportunities for professional growth and personal fulfillment.

3.   Cultural Heritage: Preserving Tradition Amidst Progress

Sharjah’s rich cultural heritage serves as a cornerstone of its identity, fostering a deep sense of pride and belonging among its residents. From world-class museums and art galleries to traditional souks and heritage sites, Sharjah celebrates its cultural legacy while embracing modernity and innovation.

4.   Education Hub: Nurturing Future Leaders

Sharjah’s commitment to education excellence has positioned it as a premier destination for learning and research. The emirate is home to leading universities, schools, and educational institutions, offering a diverse range of academic programs and opportunities for students to excel and pursue their aspirations.

5.   Healthcare Infrastructure: Prioritizing Wellness

Sharjah’s robust healthcare infrastructure underscores its dedication to the well-being of its residents. With state-of-the-art hospitals, clinics, and medical facilities, the emirate ensures access to quality healthcare services, promoting preventive care, and addressing the evolving healthcare needs of its population.

6.   Sustainable Development: Balancing Growth and Conservation

Sharjah’s commitment to sustainable development is evident in its efforts to balance economic growth with environmental conservation. The emirate implements green initiatives, renewable energy projects, and urban planning strategies to preserve its natural resources and enhance the quality of life for current and future generations.

Key Statistics – Sharjah:

• Sharjah’s population reached approximately 1.4 million residents in 2023-2024.
• Expatriates contribute significantly to Sharjah’s diverse demographic makeup.
• The emirate’s strategic industries include trade, education, and healthcare.
• Sharjah’s cultural heritage and commitment to sustainable development enhance its appeal as a place to live and work.

Sharjah’s population growth in 2023-2024 reflects its resilience, diversity, and unwavering commitment to progress. As the emirate continues to evolve and expand, it remains steadfast in its pursuit of excellence, sustainability, and inclusivity. With a thriving economy, rich cultural heritage, and dedication to innovation, Sharjah stands poised to embrace the opportunities of tomorrow while preserving the essence of its past.

Abu Dhabi Population 2023-2024

Abu Dhabi, the esteemed capital and largest emirate of the United Arab Emirates (UAE), continues to flourish as a thriving metropolis of cultural diversity and economic opportunity. In 2023-2024, the emirate witnessed a notable increase in its population, with the number of residents reaching 1,540,000. This article delves into the demographic landscape of Abu Dhabi, highlighting its allure as a global business hub and cultural beacon.

1.   Population Growth: A Testament to Progress

Abu Dhabi’s population surge in 2023-2024 underscores its status as a dynamic and progressive emirate. Amidst rapid urbanization and infrastructural development, the emirate attracts individuals from across the globe, drawn by the promise of a vibrant lifestyle and boundless opportunities for personal and professional growth.

2. Expatriate Enclave: A Mosaic of Cultures

Expatriates constitute a significant majority of Abu Dhabi’s population, enriching the emirate’s social fabric with their diverse backgrounds, perspectives, and talents. From skilled professionals and entrepreneurs to artists and educators, expatriates contribute to Abu Dhabi’s cosmopolitan charm, fostering an environment of cross-cultural exchange and collaboration.

3. Economic Hub: Driving Global Innovation

Abu Dhabi’s stature as a global business hub serves as a magnet for ambitious individuals and enterprises seeking to capitalize on its strategic location, robust infrastructure, and business-friendly policies. With a thriving economy anchored in sectors such as finance, energy, and technology, the emirate offers a conducive environment for innovation, entrepreneurship, and investment.

4. Cultural Center: Celebrating Diversity and Heritage

Abu Dhabi’s rich cultural landscape reflects its commitment to preserving heritage while embracing modernity. The emirate is home to a myriad of cultural institutions, including museums, galleries, and performing arts venues, showcasing the diversity of human expression and creativity. From traditional Emirati festivals to international art exhibitions, Abu Dhabi celebrates its multicultural identity, fostering a spirit of inclusivity and tolerance.

5. Quality of Life: Striving for Excellence

Abu Dhabi prioritizes the well-being of its residents, offering a high quality of life characterized by world-class amenities, healthcare facilities, and educational institutions. With expansive green spaces, recreational attractions, and leisure destinations, the emirate provides a conducive environment for families, professionals, and visitors alike to thrive and prosper.

6. Sustainable Development: Pioneering Environmental Stewardship

Abu Dhabi is committed to sustainable development, spearheading initiatives to preserve its natural resources and mitigate the impact of climate change. From renewable energy projects to conservation efforts, the emirate demonstrates leadership in environmental stewardship, ensuring a sustainable future for generations to come.

Key Statistics For Abu Dhabi:

• Abu Dhabi’s population reached 1,540,000 residents in 2023-2024.
• Expatriates comprise a significant majority of Abu Dhabi’s demographic makeup.
• The emirate’s economy is driven by key sectors such as finance, energy, and technology.
• Abu Dhabi’s cultural institutions and heritage sites celebrate its multicultural identity.
• The emirate prioritizes the well-being of its residents through world-class amenities and healthcare services.

Abu Dhabi’s population growth in 2023-2024 reflects its unwavering commitment to progress, diversity, and sustainability. As the capital and cultural nucleus of the UAE, Abu Dhabi serves as a beacon of opportunity and innovation, attracting individuals and enterprises from around the world. With its vibrant social fabric, dynamic economy, and dedication to excellence, Abu Dhabi stands poised to continue its trajectory of growth and prosperity, shaping the future of the region and beyond.

UAE Population Statistics – 2022

Dubai Total Population 2022 vs The Population of Dubai 2021

When we talk about the population of the UAE, the financial hub Dubai holds significant importance. Known as a major tourism destination in the Middle East, Dubai is home to the world’s biggest tech and advertising companies, the world’s most beautiful and luxurious resorts, restaurants where you can taste exotic dishes, and a lot more.

You can Google and discover some of the interesting facts about Dubai—-like how its port contributes massively to its revenue, the diversity, and how the colors of Asian and European countries are blended to form its unique culture, etc.

The total population of Dubai in 2021 was roughly 3 million. A year later, in 2022, it is estimated to be around 3.5 million. Dubai population by nationality is hard to calculate because people from hundreds of countries are living in Dubai.

Dubai’s local population is only 15% of the total population. So you can imagine the contribution of expats to the city’s growth. 

Sharjah Population 2022-2023

In terms of the area, Sharjah is the second biggest city of the UAE. Like its siblings, the Sharjah population has also increased in the last few years. The current population of Sharjah is roughly 1.4 million; around 1.2 million are expatriates.

The population of Sharjah in 2021 was reported to be pretty much the same as today(only a marginal increase, if any). 

Abu Dhabi Population 2022-2023

The population of Abu Dhabi in 2021 is the second largest among all the cities of the UAE. In terms of job and investment opportunities, it comes next to Dubai. The current population of Abu Dhabi is 1,540,000, a 1.85% increase from 2021.

The nationals make up a mere 11%(1.15 million), while expatriates comprise 89%(8.84 million) of the total population. Like Dubai, Abu Dhabi is quite diverse. You will find Americans, French, British, South Asians, and African people in Abu Dhabi, some doing jobs while others running businesses.

UAE Population Statistics – 2021

The year 2022 saw a huge increase in the population of the UAE and coming to 2023, there seems to be a surge also. Currently, the overall UAE population in 2023 stands at approximately 9,537,334 according to the Worldometer. According to the latest data available, the total population of UAE is between 9.9 million to 10.03 million.

The UAE’s total population in 2021, when the United Nations gathered data about the UAE’s total population, was estimated to be 9.99 million.

The human population growth rate of the UAE is increasing gradually. The local government attributes it to the rapid development taking place in the region. As a result, more expatriates are working in the UAE than ever before.

If we go back a little, in 1970 the total population of the UAE was only 226,000. In the next five years, it grew to 560,000—-almost doubled.

UAE Population by Age/UAE Citizen Population by Age

The young population is an asset for any country. The United Arab Emirates is quite lucky in this regard. Roughly 83.66% of the UAE’s population ages between 15-54, according to Statista. On the lower side, 14.89 % of the total population is under 15 while only 1.45% of people are 65 or older.

The population of UAE ranging between the ages of 0-14 years is almost 1.52 million, taking up 14.94% of the total population. It is followed by 15-24 years, having 1.26 million, and 25-54 years contributing 6.52 million to the population.

This is a good number because the birth rate is moderate. With a very well-developed healthcare system, the Dubai population in 2023 is looking at longer life expectancy.

UAE Population by Gender

The gender difference in the total population is quite stark. This is due to the fact that more than 80% of the UAE’s total population is based on expatriate. And a majority of these expatriates are males, living in the UAE alone to earn bread and butter for their families residing in another country.

In 2021, it is estimated that around 69% of the population (6.9 million) is male and 31%(3.15 million) is female.

UAE Population by Gender 2023

When it comes to the population of the UAE according to gender, 2023 surely has some great numbers. The most prominent section of the population is the 25 to 54 age group based on both genders.

With a male population having 4.77 million and a female population standing at 1.75 million, the UAE has a significantly younger generation than any other in the year 2023.

On the other hand, the older population is not so prominent. The male population is standing at 0.14 million and the female population is at 0.06 million.

UAE Population by Nationality

The UAE local population is not even one-third of its total population. It hosts millions of immigrants from hundreds of countries and the UAE local population 2021 was reported to be around 1.16 million. Have a look at the UAE population 2021 by nationality statistics compiled by various embassies:

UAE Population by Emirates

The UAE is quite popular due to its many tourist attractions and that is why Dubai enjoys the biggest population among the seven emirates. The population is different in Emirati and Expat with the former being 1.17 million while the latter is 9.0 million. Expatriates in the United Arab Emirates are attracted to lucrative job opportunities that they can make a living out of.

The Use of Social Media in the UAE

Dubai’s population growth rate is increasing. Not just the Emiratis but the expats, too, use social media to stay in touch with their loved ones. Around 98% of its total population is on Facebook. And pretty much the same number of people from the UAE are active on Whatsapp.

According to the data compiled in 2021, Instagram had 4,586,000 active users from the United Arab Emirates. Around 80% of the residents use YouTube for learning and entertainment purposes.

The Value of Ecommerce Sales & The Potential of Digital Marketing in the UAE

Dubai’s population growth rate is significant. And the same is the case in the entire UAE region. Not just Dubai’s local population but the expats also buy goods online.

The e-commerce industry in the United Arab Emirates is expected to hit 17 billion U.S. dollars by 2025. Right now, it stands at seven billion U.S. dollars. (Statista) 

Fast Growing Economy & Job Opportunities for Locals & Expatriates

When it comes to economic growth, UAE is the fifth largest economy in the Middle East with a GDP of US $501 billion in 2022-2023. And these numbers are further expected to grow to 558.71 by 2026. 

An interesting fact about UAE is expats contribute more to its growth than the locals. Due to its strong economy, the UAE is a hot destination to live and work for Asian and African people. At the same time, investors from all over the world see opening a business in the UAE as relatively cheaper and more sustainable due to political and economic stability.

Since becoming an independent country, the UAE has hosted millions of expatriates. In 1950, the total population of the UAE was just 70,000. But as the country discovered oil and infrastructure activities began, expatriates in the hunt for job and investment opportunities settled in Dubai, Abu Dhabi, and other main cities of the region.

Though there’s no estimated data available, thousands of people from India, Pakistan, Bangladesh, Afghanistan, Philippines, and some African countries land in Dubai and Abu Dhabi in search of jobs every month.

The United Arab Emirates (UAE) stands as a shining example of economic prowess in the Middle East, with its robust GDP and thriving business landscape drawing global attention. This article delves into the key drivers behind the UAE’s fast-growing economy and the wealth of job opportunities it offers for both locals and expatriates.

• Economic Dynamism: Fueling Growth

At the core of the UAE’s economic dynamism lies its impressive Gross Domestic Product (GDP), which surged to a staggering US $501 billion in the fiscal year 2022-2023. This remarkable achievement underscores the nation’s position as a leading economic player on the world stage. Projections indicate further growth, with GDP expected to surpass US $558.71 billion by 2026, signaling a continued upward trajectory.

• Business-Friendly Environment: Nurturing Success

The UAE’s business-friendly environment serves as a catalyst for entrepreneurial success, attracting both domestic and international investors. With streamlined regulatory frameworks, tax incentives, and state-of-the-art infrastructure, the UAE offers a conducive ecosystem for businesses to thrive. Whether establishing startups or expanding multinational corporations, entrepreneurs find ample support to realize their ambitions.

• Expatriates: Driving Innovation and Diversity

Expatriates form an integral part of the UAE’s workforce, bringing diverse skills and experiences to fuel innovation and growth across various sectors. Drawn by the promise of lucrative job opportunities and a high quality of life, individuals from over 200 nationalities contribute their expertise to the nation’s development. Their presence not only enriches the cultural tapestry but also fosters global collaboration and knowledge exchange.

• Sectoral Opportunities: A Spectrum of Possibilities

The UAE offers a diverse range of job opportunities across sectors, catering to individuals with varying skill sets and aspirations. From finance and technology to healthcare and hospitality, each sector presents unique avenues for professional advancement. Expatriates find themselves immersed in a vibrant ecosystem teeming with possibilities, where talent and innovation are celebrated.

• Infrastructure Development: Building for the Future

Investments in infrastructure development stand as a testament to the UAE’s commitment to sustainable growth and progress. Mega-projects such as Expo 2020 Dubai, Dubai South, and Abu Dhabi’s Vision 2030 initiative drive economic diversification and create employment opportunities across the construction, engineering, and logistics sectors. These transformative endeavors pave the way for a more resilient and inclusive economy.

Key Statistics:

• UAE’s GDP reached US $501 billion in 2022-2023.
• Projections indicate GDP to surpass US $558.71 billion by 2026.
• Expatriates contribute significantly to the UAE’s workforce diversity and economic growth.
• Business-friendly policies attract investors and entrepreneurs from around the globe.
• Infrastructure investments drive economic diversification and job creation.

UAE’s fast-growing economy and abundant job opportunities underscore its status as a global economic hub. Whether seeking professional growth or entrepreneurial endeavors, individuals find fertile ground to realize their aspirations in the UAE’s dynamic business landscape. As the nation continues to chart its course towards prosperity, its commitment to innovation, diversity, and sustainable development ensures a bright and promising future for all stakeholders.

Featured Article: Digital Marketing & Business Setup for New Investors in Dubai

Around 73% of online consumers in the UAE are shopping more online since the start of the pandemic. (Mastercard Study)

So you can imagine the potential of going digital. Whether you are selling a physical product online or offering any kind of service, you can accelerate your growth by going digital.

And when it comes to SEO and digital marketing strategy, knowing the demographics is essential. To succeed in a highly diverse market, you must segment your audience and create a personalized marketing plan for each. The one-size-fits-all approach will not work in the UAE.

Need a helping hand in promoting your business online? Let’s collaborate.

The post United Arab Emirates (UAE) Population Statistics 2021-2024 appeared first on Digital Gravity.

It’s clear that search engine marketing lies at the heart of marketing in our times.

According to Impact Plus, 61 percent of marketing professionals said that SEO is the number one marketing strategy in 2021. And the importance of having an SEO-friendly site is expected to increase in 2022. 

Do you need more evidence to believe that online visibility is important if you want to have any chance of growing your business? Well, don’t be afraid. This article doesn’t contain heavy jargon or advanced aspects of search engine optimization. 

Before you contact an agency that offers SEO services company in Dubai, you should get the knowledge of the basics of SEO marketing. This article can be a beneficial resource if you want to understand how SEO works in simple language.

What is SEO?

SEO (search engine optimization) aims to increase a business’s visibility in search engine result pages organically. Consequently, it propels more users to their site. It offers the company more conversion opportunities, thereby resulting in more consumers and high profits. 

Digital agencies are integrating successful digital marketing in their advising strategies such as SEO advertising as it strengthens their online presence organically. 

SEO Marketing Explained

Why small businesses in your area are partnering with local SEO agencies?  Brands put their content on the web so that relevant people get to know about their products/services. But, search engines show us billions of web pages as results in an instant when we type a specific query in the search bar. How can you guarantee that people who need your product will land on your website? 

One answer is paid ads and the other may be SEO content marketing. Paid ads are a good way of marketing. However, businesses have to give up on paid marketing when their budget ends.

Here, they need local SEO solutions to market them organically. When a business optimizes its website and web pages to rank higher, it’s called SEO marketing. It involves techniques that make it easier for users to find your website and content.

For example, SEO keyword research is performed to find out words or phrases your target customers use when searching for a product on search engines. The keywords could be “the best smartwatches”, “grocery shops near me” or “ the most economical carpentry service”.

SEO strategists work to enable your website to pop up in the search results in higher positions when someone searches using a specific query. SEO comprises various elements that aid Google, Bing, and other search engines in understanding your niche and deciding on the rank of your site in search results.

The SEO elements can be divided into three types:

On-page SEO

Also known as on-site SEO, It deals with the information contained within a web page and the way it is presented in. Search algorithms look for certain qualities in the content of a page. 

Your content should revolve around the keyword, be well-organized and skimmable, fulfill users’ search intent, and provides authoritative content within your niche. As each business/brand is unique, many of them consult a digital marketing agency that provides custom SEO services in Dubai.

Off-page SEO

Also known as off-site SEO, It deals with the backlinks a website gains. When other websites/sources link to your content, you get a backlink. As the backlinks’ authority and relevance increase, the chances of your page going high also increase.

Give it some time and good backlinks would gain your website more authority and visibility. 

Technical SEO

It deals with the backend elements of your website. These elements include your website’s structure, navigation and loading time, meta descriptions and title tags that show in a page’s source code, and the way in which your website’s pages are connected with each other. 

All three of them are the ingredients of a successful SEO strategy. SEO consultants have to optimize them and use them in harmony with each other.

Mobile SEO Strategy

Fact time: according to Statista, 61 percent of searchers in the US use mobile devices to search on Google.

It is common knowledge among SEO experts that Google now indexes and ranks web pages for search results by employing a mobile version of websites. Needless to say, there is no SEO strategy without focusing on mobile SEO. 

Mobile SEO requires you to make your website and web pages accessible and available to mobile device users. And your SEO content should be optimized to be easily read on mobile phones. 

So, you have to show the crawler that a mobile user can enjoy a comfortable user experience and get the same benefit as a desktop site user.

Now, what are the separate steps one has to take to optimize their site for mobile devices? 

Well, you would need to consider website speed optimization, local SEO, mobile-friendly website design, and creating useful and reliable content, irrespective of the device used.

Ways to Improve your SEO

Want to know the steps a marketer should take as part of their modern SEO marketing strategy in 2022 to nail their SEO marketing? If yes, then keep reading.

List Down Topics for Content 

In 2022, keywords aren’t the first and most important thing to succeed at SEO. they are still part of the SEO core but finding out content topics should be the number one priority for you. Your topic list will include words/phrases you want your content to revolve around.

Businesses should craft a list of 10 or more words/phrases relevant to their product. There are some incredible tools to find out the search volume of each keyword. And these tools can be used to research those terms and make some variations of them that seem fit for their brand as part of your keyword strategy.

In this way, you associate the topics with common short-tail keywords. But, you won’t use just this single keyword in the whole article that you write on a certain topic. 

Say, you wish to rank as the “best accounting apps” for your bookkeeping app. Suppose its search volume is 22,000 per month. This keyword would serve as the broad subject for your blogs/articles. You would also need to do some competitor research to find out what search terms your competitors are targeting.

Moreover, you would also have to find out a range of relevant keywords to toss in their content. The keywords could be “best accounting apps USA” or “ best accounting apps for small businesses”. These keywords would help in getting extra rankings for the broad-range keyword of “best accounting apps”.

Do some keyword research and handpick 10 to 15 terms (keywords) by using competition and search volume as a scale. Your chosen short-tail keywords should deal with the search queries of your target customers and be relevant to what you are selling. 

Target these keywords by giving preference to the terms that bear higher search volume. These are called pillars as they work as the core support for a bigger cluster of long-tail keywords. List down long-tail keywords relevant to your chosen topics. Also, conduct some competitive analysis to identify what is already working for other similar businesses in your niche.

In this step, you would start optimizing your content for certain keywords. A keyword tool will find out for you about ten long-tail keywords for each pillar you have picked out. These long-tail keywords are subsets of the original topic keyword.

Create Web Pages for Each Topic

It’s very hard to attempt to get a web page ranked for a couple of keywords. So, as part of your local SEO strategy, utilize the pillar keywords you gathered to create a blog post that offers an incredible summary of the topic. In your blog post, sprinkle the long-tail keywords you gathered for each cluster. 

These pillar pages will practically be a list of articles, where you describe the major subject. And you will discuss sub-topics briefly that you will explain in detail in other blogs. 

Have a Link-building Plan

The topic cluster method is a surefire way to win at SEO in 2022 along with other SEO tactics. Does that mean it’s the only way to get high rankings in search engines? Of course not. We have so far discussed only on-page SEO.

Link building is the core aim of off-page SEO. it refers to the process of driving inbound links or backlinks to your site from other websites. Generally, websites with high authority that provides backlinks to you have a greater influence on your rankings. That is why many smart business owners pay to get top-notch link-building services.

Use your imagination to identify several ways to attract backlinks. For new websites, you can keep sharing links with local brands in return for providing them backlinks from your side.

Another way is to write a handful of articles and share their link on Facebook, Twitter, and other social media sites. Also, you can pitch to sites that permit guest blogging with the link to your website.

You would need to keep testing new link-building strategies to know which are the best for you.

Only Put Compressed Media Files On your Website

This is an easy but essential task necessary to optimize a website for search engines, particularly for mobile optimization. 

As your site flourishes, you will certainly have more videos, pictures, and related media to supplement your blogs. These images and videos work great to keep visitors hooked. But, people usually forget that these visual asset files are typically large. An experienced local SEO consulting agency would compress media files before uploading them for their client.

Since page loading speed is critical to ranking higher, it’s necessary to notice how large the media files are that you put on your website. 

Internet browsers find it difficult to render a site if the files on the site are very big. Furthermore, bandwidth on mobile devices is very small, mobile browsers find it tougher to load those visuals. It means that as the file size gets smaller, the loading speed of your site gets faster. 

Finally, look for reliable SEO audit services as SEO audit will ensure that whatever you are doing is working.

Keep Up with SEO Trends and Best Practices

SEO marketing is an ever-evolving field like any other marketing field. SEO marketers should keep abreast of news regarding SEO and other digital advertising trends. There is a gold mine of online resources for you to get benefit from.

Want some names? You can take help from SEOBook, Moz, Search Engine Land, Search Engine Roundtable, Diggity marketing, and more.

Final Words

From this blog, it would be clear to you now that the active positioning of blogs in search engine result pages is necessary for the survival of any brand/business. 

Website optimization for search engines is key to success in marketing nowadays. By improving their rankings, companies can attract more visitors and as a result, sales and conversions.

You would also need people who can write SEO-friendly content. Content is the king when it comes to SEO marketing. This article was just an introduction to the vast field of search engine optimization. You can learn more from other resources and your own experience. 

The post What Is SEO Marketing? How to Improve Your SEO in 2022 appeared first on Digital Gravity.

The design community makes no exception in this regard. The pandemic not only redefined design for the now technology-bound community but required designers to undergo their own set of challenges. Whether or not COVID-19 could turn the tables for web designers for better or worse is too early to say. However, it did leave a significant mark that will remain a part of history for years to come. 

The Impacts of the Shift in Habits

Following stay-at-home measures and practicing social distancing forced individuals to limit their time spent outdoors, increasing their on-screen time significantly. Individuals and businesses had to cope with the new normal by ‘digitalizing their habits’ to keep up with daily activities and business operations.

While audiences are spending more time at home, and most probably on the web, chances are they have looked at sites that offer an excellent aesthetic appeal, in addition to streamlined navigation. This raised the bar higher for the design industry as clients understood what their customers required, viewing websites from their perspective. Selective clients demanded top-notch quality, quantity, and services, in terms of their design and development. 

The Highs and Lows for the Design Community

The design community was not immune to the consequences of COVID-19, with the unemployment rate reaching 4.9% by October 2020. As per the BBC, web designers had to say goodbye to their on-site jobs and were either left unemployed or switched to remote working instead while complying with stay-at-home measures.

Designers who were confined to their homes’ walls had to experience a lack of creative imagination and cater to different niches that demanded immersive designs to appeal to their fear-struck customer base. 

Remote working meant long-working hours to make up for the loss in demand for design from industries and clients that ran out of business. 

The troubles designers had to encounter were quite frustrating for some. However, that did not mean the entire design community had to hit rock-bottom.

The Victorious: Freelance Industry

While traditional designers were familiar with an office-work environment and engaging with clients and peers in person, freelancers were already well versed with the concept of remote working. This proved them to succeed in the web design agency during COVID-19 as most companies preferred freelancers over regular employees. 

The prosperity within the freelance industry encouraged companies on-site to develop newer remote working strategies for sustainability purposes. Fortunately, some companies were able to succeed with their strategies and experienced lower costs, increased efficiency, and maximum productivity from remote working.

Besides, freelancing is one of the easiest gateways to fast money for individuals. With the ease of registering on credible platforms like Upwork and Fiverr online, it is no wonder that millions turned to freelance worldwide during COVID-19.

Conclusion

The demand for freelancers rose in 2022 as they already knew how to handle communications and respond to client demand in a work-from-home environment.

Freelance designers had a satisfaction rate of over 67% during COVID-19, as per an article by Forbes. The stats further state that 11,000 designers from 100 countries began working on an online freelance platform, 63% of which were optimistic about the future for freelance designers post-covid.

However, the freelance industry faced challenges of its own. The downturn of jobs, and companies raising the bar for everyone pressured freelance designers to up their game, indulge in diversification, and learn new niches before they could emerge victoriously.

Designers had to compete in terms of providing an impeccable web design experience that most users would appreciate.

Visit here to learn about  best IT outsourcing companies

The post Impact of Pandemic on Web Designing SMEs and Freelancers in 2022 appeared first on Digital Gravity.

Indeed the COVID-19 is undeniable, but not all are grim or lost as many new businesses and brands have taken the pandemic as an opportunity to rise above all and intelligently utilised emerging technologies plus digital platforms to serve the world in a better way. Live streaming, virtual reality, online education, home-delivery/e-commerce have changed the entire corporate landscape while finding new and creative ways to connect with customers all over the world.

Although time will tell about the ultimate success and profitability of a particular business operation, staying safe, active and operational in these crucial times is a priority. As a leading app development company in Dubai, Digital Gravity has identified some of the most purpose-driven and profitable business ideas for you to pitch and achieve greater winnings in 2020 even amidst the pandemic crisis. Let’s have a detailed look for more clarity:

Start Your Own Blog Page

Thousands, if not in millions, bloggers around the world are happily earning six figures annually simply by the passion of expressing things through words. None other than content writers and bloggers, they connect with a niche audience via purposeful content intended at making money while providing reliable information to a wide online user-base.

In fact, research stats revealed that more or less 75% of bloggers are earning around $50,000+ per annum having content that’s focused on a particular target audience and user interests. Adding to it is strategically making a content calendar and start building a fan base through different marketing campaigns like email marketing, automation software, integration with Google Analytics to monitor traffic and other metrics so on.

Online Education

The coming of coronavirus fuelled education ministries around the world to properly introduce and operate an online learning management system. From schools to universities and various other institutions, sharing knowledge and acquiring quality education through experts has become far easier via dozens of online course platforms. For teachers and subject experts, it can become a source to earn a substantial income whereas for the students, it’s an opportunity to connect with communities around the world and hone their academic proficiency.

Drop-Shipping

If someone’s good at procuring in-demand products at a comparably low cost, drop-shipping business is an ideal chance to keep the pocketbook full and hot. Drop-shipping simply refers to a business concept where sellers acquire bulk products from suppliers only to sell them further in a legal way, however. If someone’s engaged or planning to be a part of drop-shipping business, extensive market research and ability to identify high demand products that can be easily procured on discounted rates, is a must. You can easily get the idea of high-selling products from a leading e-commerce business namely Amazon.

Graphic OR Digital Design

The widespread digital landscape has produced some highly creative business opportunities like graphic designing for brands. It can be anything from marketing collateral designing that includes posters, banners, logos, stunning and user-friendly website landing pages so on. Besides, the digital landscape is ever-growing which also raises the competition to find skilled and creative talents highly apt for the graphic designing industry. For those already experienced in the field, winning new clients while retaining loyal and old ones wouldn’t be a challenge.

Similarly, teachers can also benefit and earn extra dough by providing quality education and training in graphic design software such as Adobe InDesign and/or more. There’re many other user-friendly options to better-up your skills as a graphic designer.

Website & Application Development

The number of global internet users has exceeded four billion whereas the coming of COVID-19 pandemic further added to the benefit of website and mobile application development companies in Dubai and all over the world. To cope with the massive surge, almost every business, irrespective of the nature of the operation, now has a fully-developed, rich website which further leads to increasing demands against website and mobile application development experts and/or agencies.

For newbies in the industry, they can begin by developing purposeful websites for family and friends which only helps in further nourishing their skills and make them highly efficient and competent coders. If you think you’ve just the creative spark and expertise at developing internet and user-friendly websites, make this a full-time career and add credibility to your portfolio.

For web developers, basic coding skills and command on programming languages like CSS, HTML, JavaScript and more are a must-have.

Be an Influencer

When users and customers take your word or opinion with enthusiasm, trust and unending loyalty, make it even more lucrative for everyone by being a niche influencer and provide honest advice to the world. Whether your social media platform preference for an influencer is Facebook, LinkedIn, Twitter, Instagram or any other, your words have the potential to earn business in thousands and eventually millions while enjoying more profile views, likes and shares.

Before beginning, however, you’ve to choose your niche and establish a strong network of followers. Showcasing your academic and professional achievements on the digital front is the ultimate opportunity to become a preferable influencer for bigger brands and renowned industries around the world. As for earning, it has been estimated that expert influencers can earn anywhere between $600 and $6,000 for a single yet meaningful post!

Phone Case Production Business

Not much of a highly preferred choice but, the number of smartphone users is increasing day by day and have now reached nearly three billion. For many out there, the safety of the smartphone is a matter of pride and even life which prompts smartphone case manufacturers a profitable business opportunity. In fact, smartphone cases are among the top-selling mobile phone accessories to earn skilled craftsmen a handsome six or seven-figure income.

And as we speak, mobile phone cases don’t need to be downright bland and boring but, expert craftsmanship and uniquely creative cases can even pull above $60,000+ right in the first year of their manufacture and release.

Affiliate Marketing

Though has been a buzzword in the marketing industry for quite some time now, affiliate marketing is all about making passive money online while simply associating or ‘affiliating’ with brands in their marketing campaigns and programmes. Independent industry research also concluded that affiliate bloggers are already making between $8,000 and $26,000 per month.

In simpler terms, affiliate marketing is where influencers and bloggers recommend or promote a brand’s product or service, engage users and convert them into real customers while earning a cut from the total amount of the sell price.

Home Delivery Service

The COVID-19 pandemic resulted in market closures, lockdowns and curfews but that isn’t the end of the world. With many major businesses and brands providing home delivery services, it’s one of the highest paying and in-demand work opportunity. Whether yours is a grocery store, a fast-food franchise or a likewise business, home delivery service while keeping up with full COVID-19 preventive measures, is a chance to earn more and do a good deed by serving the helpless.

Social Media Manager

Social media is a world of its own where almost everyone around the world is connected to each other. Businesses and brands have realised the true potential of various purpose-based social media platforms and are now actively managing their entire operations efficiently and effectively, given to the pandemic crisis. 

For someone keen and highly expert at social media channels; also having a firm grasp on the ecosystem, being a social media manager is a chance to widen the business, gain more professional connections and stand above all on the search engine with an active presence on different social networks. As a social media manager, you would be managing accounts and paid campaigns for businesses and brands on major social channels like Facebook, Instagram, Twitter, LinkedIn, Google and many more.

Travel Consultancy

Though closed for the time being given to the coronavirus crisis, travel consultancy has always been a profitable business. In fact, some of the countries around the world have allowed travelling with full COVID-19 preventive measures which means having a travel consultant to guide you with all the standard procedures is a must. Other than in-house travel consultancy, services can be easily managed online via the official website as well as through social media channels. If travel has always been your passion, earn a professional certificate in travel consultancy business and make your dreams come true.

To Sum It All

No doubt, the COVID-19 pandemic poses a huge threat to the global economy and has already resulted in the permanent closure of major business ventures, the above list highlights few of the many business opportunities that you can put to the best.

The post 11 Lucrative Business Ideas to Pitch in 2020 amidst the COVID-19 Pandemic appeared first on Digital Gravity.

“In today’s highly interconnected world, a renewed vision of progress and development based on shared purpose and commitment is key. While a married human mind, an individual country, or a specific community is both unique and remarkable, it is by working collaboratively that we truly advance.”; says Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the United Arab Emirates.

The Expo 2020 is one of the most anticipated events being a World Expo to be hosted in the city of Dubai, UAE. Being the largest event and once-in-a-lifetime celebration ever to happen in the Arab world, more than 190 countries vouched to participate, drawing millions of visitors from all across the globe. 

The ruler of Dubai, none other than Sheikh Mohammed bin Rashid Al Maktoum promised imminent success of the expo and expressed his faith to make it a lasting legacy for the entire Arab World. From innovation and architecture to relentless friendships and future corporate opportunities, the Expo 2020 would cover it all and a lot more, benefitting generations to come.

Key Parameters

Creativity, brilliance, achievement and evolution of humans ever since the dawn of modern technology will be recognised and cherished in the expo. It’ll open new opportunities for people to connect, share ideas, make a lasting impact and experience the best of science and technology, culture and art, geography, invention and innovation, and a lot more than anticipated.

Starting from October 20^th, 2020; Dubai Expo 2020 will last for a maximum of six months and is supposed to wind up in April 2021. The total area of the event covers more or less 1083-acres that is 4.38 square kilometres, located in the Dubai South district. The master construction blueprint has been designed by some of the most radical and genius minds at the American organisation HOK.

Origin & Evolution

History has proven that the UAE is fully capable to stun the world with its ultramodern, exceptionally creative and remarkable development projects. Entitled as one of the world’s most futuristic cities having iconic developments, no wonder Dubai is selected to host the biggest global event ever. 

It was on November 27^th, 2013 when the announcement was made followed by nationwide celebration and breath-taking fireworks erupted from Burj Khalifa. In fact, the UAE’s government declared it a national holiday for all education institutions. 

Addressing the nation and the world, the Vice President, UAE confidently claimed that Dubai is all set to “Astonish the World”. And now that we’re only a couple of months away from the big moment, all the preparations and outcome of the event are expected to open more than two-million new employment opportunities in the UAE, more or less $50 billion into economy and further boost of visitors from all over the world to nearly a 100-million.

The Best Country Pavilions at Expo 2020 Dubai

The Expo 2020 Dubai pavilions are aligned with key themes of the event i.e. opportunity, mobility and sustainability. 

Australia

Australia’s pavilion reflects mobility and inspiration for the design comes from the cumulus cloud shape; a common sight in Australia. The theme is titled ‘Blue Sky Dreaming’ where visitors will be able to discover more about Australian astronomy highlighting the spirit of hopefulness, novelty and diversity. In addition, the top floor has been created to encourage people to work together for a crisis-free world. The pavilion also boasts smart water-saving technology.

Azerbaijan

The Azerbaijan pavilion features a ‘green’ design with a unique leaf-shaped roof that echoes its theme that is sustainability. The design is a collection of green technology like solar power, natural ventilation and rainwater harvesting tech. Spread across 1,300 square metres, it has gardens and walkways allowing visitors to reflect on their own impact on the world and how each of their choices for a better Earth can make a difference.

Singapore

Yet another top Expo 2020 pavilion having its focus on a sustainable Earth! It features a zero-energy rainforest, powered by a self-sustaining ecosystem. The synergy between nature and architecture found at Singapore pavilion demonstrates the essence of innovation when it comes to sustainability. Visitors here can experience immersive 3D that explores the resilience of mankind in the era of disruptive climate change. The pavilion also tells the story of Singapore, through various interactive exhibits, events and culinary.

United Kingdom

The UK pavilion has its theme that reflects opportunity and how humans can innovate for a better future. The pavilion’s exterior features a rhyme that continuously changes and evolve, generated by Artificial Intelligence (AI) and the contribution of visitors. Visitors will have a glimpse at several future innovations like AI, commercialisation of space and much more. For more on the UK pavilion, visit the video URL here.

New Zealand

Another of the top Expo 2020 pavilions is from New Zealand pavilion at the Expo 2020 is also designed around sustainability and connects visitors with nature. The pavilion also illustrates waka taonga: the Maori tradition of handcrafted containers used to protect valuable items. Visitors are also introduced to the essential New Zealand values of caring for the world.

Belgium

Belgium’s pavilion explores mobility and seriously reflects on the theme by actually producing double the energy than it consumes. Recognised as the ‘green ark’, the pavilion shows how Belgium strives to be smarter and greener for the future, fuelled by renewable energy and deployment of smart technology which feeds its 10,000 plants. Here’s more on Belgium pavilion in Expo 2020.

Republic of Korea

The Republic of Korea pavilion has its theme around mobility, featuring a façade or front that changes all through the day which means every visitor will have a different experience depending on their time of visit. Idea reflects to ‘Smart Korea, Moving the World to You’ and visitors will get to enjoy VR and other interactive technologies elements, plus a dynamic installation.

Malaysia

Malaysia contributes to a zero-carbon pavilion allowing visitors to experience the local culture and life at its best. Pavilion’s theme is that of ‘Energising Sustainability’, and illustrates the country’s mission to balance environmental issues with socio-economic progress. It’s expected to pull up around 500 shows during the course of Expo 2020 Dubai. Here’s a video for more detailed experience.

Saudi Arabia

Next is the amazing creation you can expect for a pavilion from Saudi Arabia, which fits perfectly to the theme of Expo 2020 itself that is ‘The Sky is the Limit’. It covers 13,000 square kilometres, conjuring a large window that opens up from the ground and soars towards the sky.

The Saudi Arabia pavilion explores the cultural heritage and natural wonders of the country. It also highlights the energy and creativity of its people, as well as how Saudi Arabia can contribute to a better future.

Turkmenistan

Turkmenistan pavilion is also based on the theme of mobility, inviting guests for a journey through local culture and its iconic Akhal-Teke horses. A fountain sculpture is erected to welcome visitors, featuring five of the native Akhal-Teke horses; a mark of national pride. Besides all this, there’ll be a 50-metre LED front. 

Titled as ‘The Power of Five’, the pavilion’s theme aimed at creating an immersive experience for every visitor while stimulating all their senses hence the title.  There’ll also be 360-degree projected images of the five horses to surround visitors and reflect their own movement as they explore. Check out the video here.

Switzerland

Switzerland’s pavilion will take visitors to the alpine scenery and hiking adventure through its rugged landscape. The theme circles around opportunity, inspired by Bedouin tents. Country’s contribution to Expo 2020 Dubai showcases local culture, values and how Switzerland intends to fight the future challenges. There’s also a theatre that rises from a foggy surface whereas the end of the hike reward visitors with stunning views of Expo 2020 from the pavilion’s rooftop restaurant.

Oman

Oman pavilion carries the theme of ‘Opportunities over Time’ that reflects mobility. It showcases frankincense; Oman’s ‘gift to the world’ while celebrating the valued resin through the pavilion’s exterior. The design itself is of a tree from where frankincense comes.

Visitors will journey through five different zones and discover how Oman and its people progressed over the centuries. Frankincense has helped to shape the country with its many uses from medicine to food and cosmetics. Here’s more on Oman pavilion.

Russia

Russia’s pavilion inspire mobility and ponder into new, innovative ways of solving future challenges. Visitors will enjoy a stunning view of the entire Expo 2020 Dubai site, particularly at night time. Local food will also be the main attraction of the pavilion.

Philippines

The Philippines pavilion takes its inspiration from nature, which reflects in its design of the coral reef (Bangkóta) to create a welcoming and open space. Visitors will learn about the country’s history and culture through interconnected, multi-level structure, echoing openness and insights into travel, migration and technology. The pavilion carries a message about sustainability and the need for a vibrant vision for the future. Experience it all in detail via the official Expo 2020.

Czech Republic

Carrying the theme of ‘Czech Spring’, the pavilion’s structure falls into sustainability and explore capability of technology to solve issues around climate change. Czech Republic pavilion also look into history and culture through a massive glassmaking installation.

Brazil

Brazil’s pavilion has the theme of ‘Together for Diversity’ and the structure recreates the Amazon basin where guests can wander through a water feature while learning about the country’s support to diversity that can be seen in its flora and fauna, arts and culture so on. The exhibition also portrays biodiversity and Brazil’s vision of a sustainable future.

The Netherlands

The Netherlands has a pavilion centred on the theme of ‘Uniting Water, Energy and Food’, taking the form of a miniature world with innate climate system. Innovative attraction here is a cone-shaped vertical farm where visitors can witness sustainability in full throttle; harvesting water, energy and food within its naturally-controlled climate. Furthermore, it will use locally-sourced materials which will be recycled after the event.

Finland

Finland’s pavilions will remind visitors of its wintery landscapes as the design resembles an Arabic tent erected out of snow. The theme speaks of ‘Sharing Innovative Competences’ featuring a wooden gorge that provides a peaceful spot to dig in the interior surrounding. Furthermore, innovative projects will be on education, sustainable technology and health, all set against the country’s stunning scenery.

Germany

Discover innovative environmental ideas and sustainable technology at the Germany’s pavilion. Visitors will need to enrol at the ‘Campus Germany’, featuring themed areas like the Energy Lab, the Future City Lab and the Biodiversity Lab. As enthusiastic guests explore these zones, they’ll also have the option to wear connected devices. Take a tour of Germany’s pavilion here.

France

France’s pavilion shows rich cultural heritage, commitment to sustainability and the theme of ‘Light, Lights’, exploring light and how it contributes to progress, connection and creativity. It reflects to the Age of Enlightenment; an 18th century crusade influenced by French philosophers at the time. The pavilion features a range of entertainment and exhibitions, including light shows, solar-powered art and an innovation lab.

Peru

Peru pavilion explores the history and culture of the country, its influence on the wider world throughout the ages. The displays illustrate Peru’s cultural diversity and ancient wisdom tackling global issues. Furthermore, guests can enjoy a sensory experience that showcases Peru’s incredible biodiversity. The theme is on ‘Timeless, always Peru’.

Spain

The theme of Spain pavilion ties the country with the Arabic world, also showcasing the creativity of the Spanish throughout history. There’s much to explore in the pavilion’s town square such as new innovations, traditional entertainment and historical adventures.

Belarus

Belarus pavilion theme chants of opportunity where guests enjoy a forest experience, telling us how we can learn from nature. The structure’s theme of ‘Forest of Future Technology’ is interactive which also features ‘Tree of Mind’ installation. There’ll be entertaining shows hosted by local Belarusian folk and dance performers. Visitors will learn about collaboration, how nature and technology can team up for a brighter and more unified future.

Thailand

Thailand’s pavilion is created around mobility and the theme is that of “Mobility for the Future”. Visitors will be left awestruck, seeing a curtain weaved from more than 500 artificial flowers, covering the entire building. There’s more to learn about Thailand, warm hospitality, transportation, connectivity and mobility. Guests will also have the opportunity to produce flower inscriptions in the pavilion garden. When inside, observe an art installation known as “The Miracle of Smiles”.

Tickets for the expo are now on sale which fuels the excitement even further. With expectations touching the sky and innovative experience unlike anything, Dubai Expo 2020 is sure to be once in a lifetime event!

The post Dubai Expo 2020 – A Detailed Guide to The World’s Greatest Event! appeared first on Digital Gravity.

Having known its importance, it’s unfortunate that both parties i.e. applicant(s) and companies lack the knowledge on doing it the right way, often leading to wrong hiring. For the applicant, from wardrobe to greeting manner and the right way to take the interview; and for the employer, from asking the right questions to the final decision; it’s significant to know all about the interview process.
Here’s a super cool infographic by Digital Gravity having all the details and steps of the interview & mistakes that are necessary to avoid.

Common Non-Verbal Mistakes Made At a Job Interview

(From a Survey from 2000 Bosses)

Statistics show that when meeting new people the impact is:

In a survey of 2000 bosess. 33% claimed that they know within the first 90 secs of an interview whether they will hire someone.

21% playing with hair or touching face.

67% Failure to make eye contact.

47% Haveing little or Lack of Knowledge of the company is the most common mistake job seekers make during interviews.

38% has Lack of Smile, bad posture, and fidgeting too much.

55% The way we dress, act and walk through the door.

26% Handshake that is too weak

38% The quality of voice grammer and overall confidence

9% using too many hand gestures.

70% employers claiming they don’t want applicants to be fashionable or trendy

21% crossing arms over their chest.

65% Of bosses said clothes could be the deciding factor between two similar candidates

Top Ten most Common Mistakes made at Job Interview

1. Failing to Ask For the Job
2. Failing to Set Yourself Apart From Other Candidates
3. “Winging” the Interview
4. Trying to Be All Things to All People
5. Concentrating Too Much on What You Want
6. Inadequate Research About a Potential Employer
7. Not Showing Enough Interest or Enthusiasm
8. Lacking Humor, Warmth, or Personality
9. Conveying That You’re Not Over It
10. Over-Explaining Why You Lost Your Last Job

The post Dos & Don’ts to Ace an Interview – Infographics appeared first on Digital Gravity.

Now moving on, the fact that you need to actually research your way to hire a freelance designer means that it certainly isn’t the easiest of choice to make. In fact, it can be an outright challenging task to “isolate” the perfect “fit” that understands your business and help you improve your market presence and customer engagement with enchanting visual marketing techniques.

So, if you are looking for tips to hire the right freelance graphic designer, you have landed on the perfect spot because below we will be looking at everything you need to know and every channel you can search to find the best and cheap freelance graphic designer. So, continue to read-on and we will meet at the other end of the blog.

Why do you need a professional designer?

Now, there was a time when the only time you needed a graphic designer was when you were making your website or business logo; once in a quarter or even once in a year maybe. However, with the dramatic turn of events especially after the rise of social media that has completely altered the way businesses used to interact with their customers; today; it’s an absolute necessity to have access to a professional designer at all times.

Moving on, you can’t just rely on any graphic designer, but actually, require to make the right choice. More specifically, you need a designer that’s not just available and reliable to you but can actually relate to your business model and create engaging visual content to hook customers. Now, it doesn’t matter whether you go for a full-time in-house designer or a freelance designer; the absolutely necessary thing is to have a designer that can do the job for you when and where you need it.

How to hire a freelance graphic designer?

OK, coming to our main topic; hiring a cheap freelance graphic designer. Now, the fact that you are looking for a freelancer means that you want to reduce cost and go cheap and that’s not a bad idea. Many businesses are turning to freelancers to avoid unnecessary overhead costs.

Here are some of the tips that will help you choose the best freelance graphic designer for your business.

1. Know the project bottom lines

Honestly, this point isn’t restricted to any one profession, but it’s a universal rule for success and growth. So, when you are looking to hire a freelance graphic designer the first and foremost thing you should consider is to get a clear picture of goals and bottom lines you want to achieve from the person.

Again, just like any other profession, graphic design isn’t a homogenous art and each designer has its own strengths and limitations. For instance, while one designer has his strong points in branding, the other may be more skilled in corporate marketing or illustrations etc.

So, at the end of the day, the right choice will depend on your organizational bottom lines and until you are clear on them, you can’t convey the right message and remain vulnerable to hire the wrong person.

2. Get your design brief ready

This is again quite closely linked to the first point. Before you start looking to hire a freelance graphic designer, you need to take a step back and sit down with the entire marketing team and board members to chalk out their needs.

The person whom you are going to hire will need this brief (defining his role and responsibilities) to strategize the work and achieve the project objective. Thereby, before you make the move, make sure you know what you are looking for and what you expect from the freelance person to achieve for you.

What should be included in the design brief?

Hiring a freelance designer is a little different from hiring an in-house web designer because while an in-house professional will have the access and help from other team members whom he can lean to understand the project basics, a freelance designer will entirely rely on the design brief to understand the scope of the project.

Thereby, here’s a detailed list of components that your design brief towards a freelance graphic designer should include:

• Business Initials
• Project brief
• Brief for the project manager
• Project goals
• Target market (audience)
• Your input for the project (stock images, business logos, theme, fonts etc.)
• Competitors’ Brief
• Budget
• Deadline

Re-read the components and you’ll be able to see the clear picture that neatly defined the overall project and all the components that can be needed to accomplish it successfully.

3. Making an Attractive Job Post

Now that you have the project brief, you can now move on to search the right freelance graphic designer.

But wait, how exactly are you planning to search the right person?

I mean, surely you might be looking at freelance platforms to find the right guy like Up work or Freelancer etc. but with thousands of freelancers available on each platform, how are you going to ensure that the right person is shortlisted for the final selection.

Or are you planning to conduct hundreds of interviews?

Trick huh?

Well, the essence lies in the job post structure. Just like you need to put your time and energies in detailing a project brief, similarly, you need to put your time to create a well-structured job post that can help you flesh out the best designers.

Few key information that you need to incorporate in the job post include:

– Your Intro:

This will include your company name, business industry, a brief intro and background of the company. In short a precise sketch of your business model that can enable freelancers to relate to your business.

– What you are looking to get done:

This is your chance to detail everything that you want the freelancer to achieve for you. This means that mincing out words here is a bad idea. Spit out all you want to say and done like designing a business logo, designing product cars, magazine pages etc. (include most of the things you have decided in the project brief) because this will be the details looked at by freelancers before bidding to your job.

– Mention the Deadline

Most of the freelance projects revolve around the deadline (tight deadlines), thereby, you clearly mention when you want the projects to be completed. Another important aspect here is to consider the time zone. Since you are looking to hire a cheap freelance graphic designer, you might be tempted to go with one that lives across the ocean in another time zone. This can result in delays due to lack of communication. Thereby, ensure you and the freelancer are on the same page.

– Any Specific Requirements

Are you looking for specific file formats? Do you want the freelance designer to work on specific software? Are you looking for a designer with a particular experience? Chalk our every little requirement you can think of to narrow your search for the right freelance graphic designer. ( Check out these top freelancing sites )

4. Choosing the right Graphic Designer:

By now, you will have a well-assorted and relevant list of freelance graphic designers to shortlist for interviews. From here-on comes another plunge to choose the best among the shortlisted.

So, is there any secret formula to choose the best freelance designers?

Well, while there is no magic formula in here, you certainly can choose the best or “most aptly suited” designer from the list by undertaking a few important considerations. The first and foremost consideration here remains “the portfolio of freelance graphic designers”. Freelance platforms like Upwork offer a great reviewing feature where you can have access to all the past projects completed by the person using its platform as well as reviews from the past clients. This will give you a good indication of the expertise and punctuality of a designer. Furthermore, you can arrange an interview to assess the technical expertise of the candidate or even ask about the detailed portfolio, which he might have worked over somewhere else.

All Set to Hire the Right Freelance Graphic Designer?

So, with this, we come to the end of our quest to hire the best and most aptly suited freelance graphic designer that comes cheap at cost but an expert in deliverance.

Remember, freelancing has become an industry in itself with thousands of professionals opting it over traditional jobs. You can get the best professionals at the most nominal pricing, provided you are able to put your time and energies into the process and search at the right place.

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