Google Ads Benchmarks by Industry 2024

Stay ahead of the curve with up-to-date Google Ads benchmarks for businesses in the UAE by Digital Gravity!

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There is no denying the fact that Google Search Ads is the fastest and most effective revenue generating digital marketing tool to reach prospects and scale your business. According to Google, average ROI generated by Google Ads in 2023 stood at a record 800% – this means for every $1 spent on Google Ads the business attained an ROI of $8. But all of this is dependent on how smartly a business manages its Google Ads account.

Running a successful Google Ads campaign is no simple task. There are certain elements and metrics that you should consider and monitor for a successful Google Ads campaign. Specifically, when precious advertising money is on the line, during critical post-pandemic when businesses are struggling to stay afloat.

 

Don’t worry; in this guide, we have shortlisted the top Google Ads benchmarks by industry. These search ad benchmarks are shortlisted after a thorough and in-depth assessment of UAE-based search ad campaigns successfully managed by Digital Gravity for the past 14 years.

The Google Ads benchmark that we will be using to guide our answer would include:

Let’s cut to the chase and dive into the data.

Google Ads Benchmarks by Industry 2024

Knowing the latest Google ad benchmarks by industry will help your business stay relevant and attract more traffic and potential conversions. Google ad benchmarks will help you achieve your digital marketing goals. If you are not familiar with the Google Ads benchmark, hiring a Google AdWords company would be a good decision.

Average Click-Through Rate In Google By Industry

The click-through rate (CTR) across all industries in the year 2024 is between 2-4% as of now.

Below is the total breakdown of click-through rates (CTR) across different industries:

Industry	Click-Through Rate (CTR)
Apparel & Footwear	1.59%
Automotive	3.77%
Construction	2.52%
Consulting & Professional Services	3.22%
eCommerce & Marketplaces	1.55%
Education	3.91%
Food	2.29%
Health Care	2.63%
Health & Wellness	2.44%
Information Technology & Services	3.79%
Industrials & Manufacturing	4.04%
Real Estate	2.93%
SaaS	3.78%
Technology	3.96%
Arts & Entertainment	2.78%
Travel & Leisure	4.87%

Back in 2015, the average click-through rate (CTR) was 1.35% for search ads. Clearly, it has taken a huge jump to where it stands today.

There are many factors that can influence the CTR of your Google ads in UAE:

• The bidding strategy
• Your target audience
• Your competition
• Your ranking on SERPs
• The relevancy of your ad copy

You can check the performance of your ads through Google Tag Manager. With this, you will be able to know the average click-through rate (CTR) of your search ads. Many businesses turn to PPC Dubai to create ad campaigns that are result-driven.

Average Cost-Per-Click For Google Ads By Industry

You can optimize your ads by using the geotargeting feature of Google and focus your efforts on locations that can yield high click-through rates (CTR). Try to customize your website according to device performance. Your ad may receive different engagements on different devices and that will decide the different Google ads cost for that ad.

Note: The AED values may not be exact and will fluctuate due to the conversion rate.

Industry	Cost-Per-Click (CPC)
Apparel & Footwear	$3.34 – AED12.27
Automotive	$8.27 – AED30.38
Construction	$6.97 – AED25.61
Consulting & Professional Services	$6.27 – AED23.01
eCommerce & Marketplaces	$5.03 – AED18.49
Education	$3.47 – AED12.76
Food	$4.25 – AED15.62
Health Care	$19.10 – AED70.15
Health & Wellness	$3.53 – AED12.97
Information Technology & Services	$14.25 – AED52.35
Industrials & Manufacturing	$1.24 – AED4.54
Real Estate	$4.19 – AED15.37
SaaS	$16.41 – AED60.27
Technology	$11.50 – AED42.22
Travel & Leisure	$4.68 – AED17.19

The Healthcare and Education industry has encountered the highest cost-per-click (CPC) among all the industries. This indicates the high competition for relevant keywords in this industry.

Following these Google ads benchmarks will effectively warrant that you are squeezing your campaign as much as you can and earning increased profits.

Average Conversion Rates For Google Ads By Industry

The conversion rate is the percentage of users who have completed a desired action on your ad. The average conversion rate in google ads across all industries is around 3.75% and a conversation rate between 5 to 11% is considered optimal.

Seeing the data below, it is clear that the average conversion rate varied significantly across different industries in 2024.

Industry	Conversion Rate
Apparel & Footwear	1.57%
Automotive	6.21%
Construction	6.15%
Consulting & Professional Services	3.70%
eCommerce & Marketplaces	2.81%
Education	6.15%
Food	4.34%
Health Care	7.51%
Health & Wellness	3.63%
Information Technology & Services	3.57%
Industrials & Manufacturing	2.76%
Real Estate	4.76%
SaaS	2.96%
Technology	3.55%

The construction industry showcases the highest conversion rates. This means that they have relevant ads and powerful landing pages that encourage the users to convert.

You can also follow the method of split testing. Use various ads, different designs, and ad copies to find the most engaging variation. This way, you can choose the ad variation that is most liked by your target audience.

Average Cost Per Acquisition For Google Ads By Industry

Cost per acquisition is the cost that a business has to pay to get a customer into its sales funnel. Google ads costs are different for different industries and depend upon the complexity of the ad.

The important factors of cost per acquisition include but are not limited to:

• Your product or service type
• Conversion rate
• Average cost per click (CPC)
• Average click-through rate (CTR)
• Conversion rate

Customization is highly important in cost per acquisition. Your target audience is more likely to click on your ad and convert if they see an ad that fits their requirements accurately.

Note: The AED values may not be exact and may fluctuate due to the conversion rate.

Industry	Cost Per Acquisition (CPA)
Apparel & Footwear	$17.34 – AED63.68
Automotive	$33.50 – AED123.03
Construction	$85.46 – AED313.85
Consulting & Professional Services	$111.97 – AED411.20
eCommerce & Marketplaces	$45.27 – AED166.25
Education	$32.70 – AED120.09
Food	$20.78 – AED76.39
Health Care	$126.09 – AED463.06
Health & Wellness	$33.23 – AED122.04
Information Technology & Services	$131.78 – AED483.96
Industrials & Manufacturing	$59.28 – AED217.70
Real Estate	$106.61 – AED391.52
SaaS	$126.33 – AED463.94
Technology	$113.52 – AED416.90
Travel & Leisure	$44.73 – AED164.27

The above chart displays a huge increase from last year’s numbers. This can be because of inflation and economic instability.

Final Word

The Google ads benchmark discussed here is a great guide to help self-evaluate your performance in the market. If you lack anywhere, you can refer to the above guide and make the necessary changes.

Still confused about which benchmark perfectly suits your individual business needs and campaign requirements? Don’t worry, Digital Gravity is available 24/7 to help you make the most of your PPC ad budget.

 

FAQs

1. How much do Google ads cost?

The cost for Google ads varies depending on various factors like keywords, competitors, ad placement, ad format, etc. But some industries like home services or real estate spend between $1000 – $3000 on Google ads per month.

2. What is the average conversion rate for Google ads?

The average conversion rate for Google ads is 3.75% but it varies depending on different industries.

3. What is a good CTR for Google ads?

A good CTR for Google ads is between 4% to 6%. However many industries experience a CTR of 2% to 4%.

4. What is the CPM benchmark by industry in 2023?

Calculated in October 2023, the CPM benchmark across all industries is $5.83/AED21.41.