<\/span><\/h3>\nUsing this function, merchants can limit user access to browsing categories, view cost, and add particular products to cart based on customer\/buyer preference.<\/span><\/p>\n<\/span>Gift Cards<\/i><\/b><\/span><\/h3>\nStore owners, operators or merchants can sell both physical and virtual gift cards online as well as manage a record of issued gift cards. Access to the function is provided within the <\/span>Magento <\/span><\/i>admin dashboard.<\/span><\/p>\n<\/span>Advanced Catalogue Search<\/i><\/b><\/span><\/h3>\nYet another super amazing feature is <\/span>Elasticsearch<\/span><\/i>; a highly scalable and robust distributed search engine used by leading brands and websites such as <\/span>Wikipedia, GitHub <\/span><\/i>and <\/span>eBay <\/span><\/i>to name a few.<\/span><\/p>\n<\/span>Dynamic Blocks<\/i><\/b><\/span><\/h3>\nIn the <\/span>Magento 2 Commerce<\/i><\/b>, <\/span><\/i>the banner option has been removed and replaced by <\/span>Dynamic Blocks<\/span><\/i> which serves as a whole new function. It lets merchants create interactive, rich and logical content based on rules of cost and as per customer segmentation. The distinguishing features are cycles of <\/span>rotating dynamic blocks <\/span><\/i>that are displayed either in a sequence or random order which enable creating slide-show campaigns. You\u2019re unlikely to find the traditional static or CMS blocks as well as carousels.<\/span><\/p>\n
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<\/span>Staging of the Content<\/i><\/b><\/span><\/h3>\nApplying new changes to the content with the ability to create, preview and even auto-schedule updates for <\/span>product, promotions, categories, CMS-pages and blocks<\/span><\/i>, <\/span>widgets <\/span><\/i>and more. This may be quite helpful to schedule on-site or on-page digital marketing campaigns for new products or services to be launched or published online at a specific time.\u00a0<\/span><\/p>\nThis comes in real handy especially when the deadline is over the weekends, holidays or at night time when managing things manually is challenging. All of it can be managed from the <\/span>Staging Dashboard <\/span><\/i>which automatically schedules, activates and updates on the campaigns in the pipeline.<\/span><\/p>\n<\/span>Page Hierarchy<\/i><\/b><\/span><\/h3>\nOrganizing content according to their pages while managing add-on functionalities such as introducing pagination, navigation and menus with easy drag-and-drop can be done in <\/span>Magento 2 commerce.<\/span><\/i><\/p>\n
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<\/span>Customer Segmentation<\/i><\/b><\/span><\/h3>\nDisplaying content dynamically such as banners, promotions so on to particular customers based on demographic, preferences, buying history, content in the shopping cart and more can be managed as well.<\/span><\/p>\nInformation can be segmented with the latest updates appearing on top which helps customers to shop conveniently and get the best out of online shopping stores built on <\/span>Magento Commerce 2 <\/i><\/strong>platform<\/strong>. It also enables merchants to execute highly-targeted campaigns based on buyer\/customer activity. Data exporting for external use is also available.<\/span><\/p>\n
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<\/span>Set Email Reminders<\/i><\/b><\/span><\/h3>\nAuto management of emails is another possibility that can be enabled through <\/span>Email Reminders<\/span><\/i>. The dashboard can automatically send emails to customers based on their shopping cart, buying preference or wishlist. The purpose is to retain customers and encourage them in making a purchase through the website. The emails can be set based on <\/span>days, timing, item quantity, abandoned cart, order cancellation <\/span><\/i>as well as <\/span>new arrival<\/span><\/i>.<\/span><\/p>\n<\/span>Gift Registries<\/i><\/b><\/span><\/h3>\nCustomers can pre-register their items for special occasions through the <\/span>Gift Registries <\/span><\/i>as well as invite friends, family in purchasing the gifts using the <\/span>Magento\u2019s Gift Registry Search Widget<\/span><\/i>. Magento keeps a close and accurate track of all items purchased from the order registry and even the remaining quantities.<\/span><\/p>\n<\/span>Google Tag Manager<\/i><\/b><\/span><\/h3>\nMerchants can manage code snippets or <\/span>JavaScript \u2018pixels\u2019<\/span><\/i> using the <\/span>Google Tag Manager<\/span><\/i>. It also helps in keeping track of customer activities, target them using personalized content, measure engagement, retarget and even execute outbound marketing activities. What\u2019s worth noting is that both <\/span>Google Tag Manager <\/span><\/i>and <\/span>Google Analytics Enhanced Ecommerce<\/span><\/i> is supported natively only in the <\/span>Magento Commerce <\/span><\/i>edition.<\/span><\/p>\n
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