The online marketplace model is the best way to capture the long tail, test new categories, and gain merchandising agility to offer hot new products in days.<\/span><\/li>\n<\/ul>\nB2B marketplaces are emerging across the globe. Now, 87% of B2B buyers claim they regularly buy through online marketplaces, making it the most widely used channel for business products and services\u2014even among longstanding traditional channels for buying.\u00a0 <\/span><\/p>\nB2B operators are creating full-service environments in which they can quickly onboard complementary products and services. This agile approach creates a more streamlined experience for customers who can \u2018buy how they want to buy\u2019 in any vertical.<\/span><\/p>\n\n- Marketplaces are a collaboration that drive loyalties between operators and their partners<\/span><\/li>\n
- The most successful B2B marketplaces put their customers first when making strategic decisions<\/span><\/li>\n
- Operators create their own product catalogues, which sellers can use to map their offerings<\/span><\/li>\n
- Working with partners gives you access to new releases and better pricing options down the line<\/span><\/li>\n
- You don\u2019t have to disrupt your supply chain if you onboard your channel partners<\/span><\/li>\n<\/ul>\n
<\/span>Mirakl Pros and Cons<\/strong><\/span><\/h2>\n<\/span>Pros<\/b><\/span><\/h3>\n\n- The ease of integration by API, everything very well documented. The software reliability in terms of payments, orders and stocks.<\/span><\/li>\n
- Lot of features for the marketplace operator, and for the marketplace sellers<\/span><\/li>\n
- It is very scalable and easy to use.<\/span><\/li>\n
- Their client success team is also incredibly helpful in sharing best practices.<\/span><\/li>\n
- Their customer base is also impressive and very useful to learn from others.<\/span><\/li>\n
- The ease of use and smoothness to navigate through the platform. It is very easy to set up and manage multiple stores.<\/span><\/li>\n<\/ul>\n
<\/span>Cons<\/b><\/span><\/h3>\n\n- Lack of tailoring for the dashboard.<\/span><\/li>\n
- More options for promotions.<\/span><\/li>\n
- Seller performance tools<\/span><\/li>\n
- Order flow<\/span><\/li>\n
- Payments management in a PSD2 compliant environment<\/span><\/li>\n
- Enterprise solution is expensive<\/span><\/li>\n<\/ul>\n
<\/span>Features in Mirakl Ecommerce Platform<\/strong><\/span><\/h2>\n\n- Lean management:<\/strong> Create rules that govern customer service levels and seller performance to maintain control over your marketplace and brand<\/span><\/li>\n
- Tailor customer experience:<\/strong> Leverage Mirakl\u2019s open APIs to craft your own customer experience, surfacing real-time data to create a smooth buyer journey<\/span><\/li>\n
- Multi-vendor order management:<\/strong> Seamlessly manage with order splitting, notifications and a messaging module to monitor every buyer-seller interaction<\/span><\/li>\n
- B2B pricing strategies:<\/strong> Close more business with bulk & unit pricing, segmented pricing, volume discounts, minimum order quantity, and quotations<\/span><\/li>\n
- Product data quality management:<\/strong> Grow your marketplace product catalogs: handle large volumes of data from multiple sources and automate enrichment<\/span><\/li>\n
- Custom catalog segmentation:<\/strong> Create personalized experiences with catalogs based on a specific segment, organization, or even at the buyer level<\/span><\/li>\n
- Advanced payment solutions:<\/strong> Increase conversion with credit limits, payment terms, multiple credit cards, and unified invoicing with our payment partners<\/span><\/li>\n
- Sell professional services:<\/strong> Complete your portfolio with value-added services. Manage providers, a catalog, and up-sell services linked to products.<\/span><\/li>\n<\/ul>\n
<\/span>5 Examples of Outstanding Mirakl Sites<\/strong><\/span><\/h2>\n\n- shop.in.abb.com<\/span><\/li>\n
- afound.com<\/span><\/li>\n
- www.carrefour.com<\/span><\/li>\n
- kroger.com<\/span><\/li>\n
- laposte.fr<\/span><\/li>\n<\/ul>\n
<\/span>Mirakl Payment Gateways UAE<\/strong><\/span><\/h2>\n\n- Limonetik<\/span><\/li>\n
- MANGOPAY<\/span><\/li>\n