<\/span><\/h3>\nGrow your Magento store with the latest technologies such as:<\/span><\/p>\n\n- Headless Commerce<\/span><\/li>\n
- PWA Studio<\/span><\/li>\n
- Mobile Commerce<\/span><\/li>\n
- B2B Commerce<\/span><\/li>\n
- ERP Function<\/span><\/li>\n
- Amazon Sales Channel<\/span><\/li>\n
- Open-Source<\/strong> – You can modify the source code. Add plugins for more functions.<\/span><\/li>\n
- Scale Globally<\/strong> – Scale to new regions & create multiple stores, get built-in languages & currencies features, global support for payments & shipping.<\/span><\/li>\n
- User-friendly<\/strong> – Navigate easily for both the website & admin panel. Admin dashboard gives complete control over the store functions.<\/span><\/li>\n
- Omnichannel<\/strong> – Extend your store to mobile selling. Add IoT channels and social media.<\/span><\/li>\n
- SEO<\/strong> – Advanced SEO features are built-in.<\/span><\/li>\n
- Analytics & reporting<\/strong> – Dynamic reports for orders and products. Get customer data on one platform.<\/span><\/li>\n
- Third-party extensions<\/strong> – Create a custom store based on customer demands. Add a range of third-party plugins.<\/span><\/li>\n<\/ul>\n
<\/span>Magento Pros and Cons<\/strong><\/span><\/h2>\nPros<\/b><\/p>\n\n- High Flexibility & Customisation<\/span><\/li>\n
- Built-in Features & Functionality<\/span><\/li>\n
- Advanced SEO<\/span><\/li>\n
- Mobile-friendly & Omnichannel Support<\/span><\/li>\n
- Large Community Support<\/span><\/li>\n
- Scalable & a Global Platform<\/span><\/li>\n
- GDPR & Other Compliance Laws<\/span><\/li>\n<\/ul>\n
Cons<\/b><\/p>\n\n- Technical Support for Customising<\/span><\/li>\n
- Costs<\/span><\/li>\n
- Scarcity of developers<\/span><\/li>\n
- Time-consuming<\/span><\/li>\n
- Need for super powerful hosting<\/span><\/li>\n<\/ul>\n
Features in Magento Ecommerce Platform<\/span><\/p>\n<\/span>Magento General Feature List<\/b><\/span><\/h2>\n<\/span>Marketing, Promotions and Conversion Tools<\/i><\/b><\/span><\/h3>\n\n- Related products, up-sells and cross-sells\u00a0<\/span><\/li>\n
- Catalog promotional pricing with the ability to restrict to stores, categories or products\u00a0<\/span><\/li>\n
- Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories\u00a0<\/span><\/li>\n
- Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more. Easily manage and monitor coupon usage and generate detailed reports\u00a0<\/span><\/li>\n
- Multi-tier pricing for quantity discounts\u00a0<\/span><\/li>\n
- Minimum Advertised Price (MAP)\u00a0<\/span><\/li>\n
- Landing page for categories\u00a0<\/span><\/li>\n
- Customer groups\u00a0<\/span><\/li>\n
- Product bundles\u00a0<\/span><\/li>\n
- Recently viewed and compared products\u00a0<\/span><\/li>\n
- New items promotional tool\u00a0<\/span><\/li>\n
- \u00a0Persistent shopping cart\u00a0<\/span><\/li>\n
- Free shipping options\u00a0<\/span><\/li>\n
- Polls\u00a0<\/span><\/li>\n
- Newsletter management\u00a0<\/span><\/li>\n
- Send to a friend for all visitors or registered users only\u00a0<\/span><\/li>\n
- Send wish lists by email<\/span><\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
<\/span>Search Engine Optimization<\/i><\/b><\/span><\/h3>\n\n- 100% search engine friendly\u00a0<\/span><\/li>\n
- Google Site Map\u00a0<\/span><\/li>\n
- Search engine friendly URL\u2019s\u00a0<\/span><\/li>\n
- URL rewrites give full control of URL\u2019s<\/span><\/li>\n
- Meta-information for products, categories and content pages\u00a0<\/span><\/li>\n
- Auto-generated site map for display on site\u00a0<\/span><\/li>\n
- Auto-generated popular search terms page\u00a0<\/span><\/li>\n
- Google Content API for shopping<\/span><\/li>\n<\/ul>\n
<\/span>Customer Segmentation, Targeted Promotions & Merchandising<\/i><\/b><\/span><\/h3>\n\n- Dynamic Rule Based Product Relations<\/span><\/li>\n
- Persistent Shopping<\/span><\/li>\n
- Automated Email Marketing Reminder<\/span><\/li>\n
- Private Sales<\/span><\/li>\n
- Gift Registry<\/span><\/li>\n
- Gifting Options<\/span><\/li>\n
- Rewards Points<\/span><\/li>\n
- Store Credits<\/span><\/li>\n
- Multiple Wish Lists<\/span><\/li>\n
- Add to Cart by SKU<\/span><\/li>\n
- Return Management Authorization (RMA)<\/span><\/li>\n
- Scheduled Import\/Export Functionality<\/span><\/li>\n
- Staging, Merging and Rollback of Content<\/span><\/li>\n
- Administrator Permission Roles on Website and Store Levels<\/span><\/li>\n<\/ul>\n