Challenges
Creating and managing an SEO campaign for an event website is not as simple as it sounds. Our client, Masdar, aimed to promote awareness about its annual event known as the Abu Dhabi Sustainability Week. Some of the notable challenges we faced in this project include:
- A short timeline was one of the biggest challenges
- The client expected immediate organic engagement
- The audience size is quite big — the stakeholders aimed to attract global minds
- Website needed major changes to fix on-site and off-site problems
Our Strategy
To facilitate our client, we:
Constructed a wholesome strategy encompassing thorough keyword research, creation of outstanding and informational content, the building of high-quality backlinks, etc that can tremendously optimize the website to appear on top of search engines.
Execution
With effective content production and backlink creation, we generated quick yet sustainable engagement and did small content tweaks to make the content SEO friendly. Our team expertly prepared metadata from scratch after in-depth keyword research.
Results
The event was held on the scheduled date and thousands of entrepreneurs, investors, and tech minds attended it.
62%
Increase in Impressions
62%
5%
Increase in CTR
5%
60%
Increase in Organic Traffic
60%
100%
Increase in Organic Conversions
100%
We promise organic results with white-hat, proven SEO techniques. Get in touch if you are seeking long-term organic online visibility for your business.
Lets get connected and lift your brand globally
Speak to an Expert
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